Expand the market area of your products by appointing a distributor using this distribution agreement. This distributor agreement sets out the products to be sold and the distributors sales targets. You can decide whether you want the distributor to be the only seller, or one of many in a specific area. You can also specify which markets or geographical areas the distributor will operate, and when and how the agreement can be terminated.
When should I use a distribution agreement?
Use this distribution agreement
- to appoint an independent distributor who buys your products and resells them in a defined geographical area
- to expand the market for your products
- to ensure you have a well-run distribution network in place
What’s included in a distribution agreement?
This distribution agreement covers
- basis of appointment (exclusive, sole or non-exclusive distributor)
- geographical area(s)
- duties of distributor and supplier
- minimum purchase targets
- price payable by distributor
- ending the agreement
What's a distribution agreement?
A distribution agreement is an agreement under which a supplier of goods appoints an independent distributor to market them. The distributor is required to purchase the goods and trade under his own name. The agreement sets out the products to be sold and the distributor's sales targets as well as the conditions under which such distribution can be executed.
Do I need a distribution agreement?
You need a distribution agreement if you want to expand your business into new markets or territories and you want to ensure that you have in place a well-run distribution network.
What is the difference between exclusive, sole and a non-exclusive distributor?
An exclusive distributor is appointed to be the only distributor in the chosen territory and the supplier cannot make sales in that territory.
A sole distributor is the only distributor in a chosen territory and the supplier can make sales in that territory.
A non-exclusive distributor is not exclusive or the sole distributor. This means that the supplier can makes sales and appoint other distributors in the designated territory.
What restrictions can a supplier place on distributor?
You can restrict the distributor from selling in areas that a supplier has reserved for itself or an exclusive distributor. In this document you can choose to restrict the distributor engaging in competing business during the life of this agreement and for a period after the end of it.
What are the distributor's obligations under this agreement?
Under this agreement, a distributor must
- maintain adequate insurance
- purchase a minimum amount from the supplier
- act in a good faith
- promote the products of supplier with due care and diligence
- not engage in selling similar goods to those of the supplier's products
Who is responsible for any loss or damage to the products?
A distributor will only be responsible for any loss or damage to the products after the products are delivered to them.
How are the prices and payments set in this agreement?
Prices for products can be attached in a schedule specified in an attached document to the printed agreement.
How can you terminate this agreement?
You can terminate this agreement:
- by giving notice. You can choose the termination notice period. You can also choose to set a 'lock-in period' during which no termination notice can be given.
- immediately, if the supplier or the distributor fail to remedy a material breach within a specified amount of time. A material breach occurs if there is a breach of the agreement that is not trivial and has a serious effect on the benefit that the innocent party would have otherwise derived from the contract. What is material will vary depending on the circumstances.
- If the distributor fails to achieve the minimum sales targets. You can specify in this document the notice period for termination in such circumstances.
Ask a lawyer for:
- appointing a distributor to sell services or mixed goods and services
- appointing a franchisor who has a licence to offer products
- for any questions relating to competition law, or if you are unsure about competition law
This distribution agreement is governed by the law of England and Wales.
This document contains complex competition law elements. If you are in doubt whether you are complying with competition law, Ask a lawyer.