For individuals: be aware of how information you give to others can be used. You have certain rights relating to data held about you, including:
- the right to access your data and be informed about how your data is being processed
- the right to have your data rectified if it's inaccurate or incomplete
- the right to object to the processing, and
- the right to have your data erased in certain circumstances
For business owners: if you handle personal information (and, let’s face it, you are always going to be handling personal information because as a business you have to keep records on your customers), you have a number of legal obligations to protect that information.