Highlighting your own professional attributes, as well as those of any other business owners, gives you a chance to demonstrate your ability to succeed with the new venture based on your track record. You can approach this section a little like an abbreviated CV, noting any key achievements, particularly where they are relevant to the proposed start-up.
There may be certain areas where the business owners do not possess the relevant skills or industry knowledge. These gaps should, if possible, be filled by a competent management team who will contribute to your business, either as employees or contractors. Explain how any missing skills will be dealt with.
You may already have succeeded in securing some level of investment for your business. Make sure that you include details of existing investors, emphasising their unique value to your enterprise in terms of skills, experience and the potential to open doors.
If you don’t already have a LinkedIn account, create one. If you do have one, make sure you update it. This is often one of the first places a potential investor will look when researching the team behind an investment opportunity. You should also encourage other key members of the management team to create or update LinkedIn profiles.