In the spirit of the Twitter tradition, ‘#FF’ (a.k.a. Follow Friday), we’re pulling double duty by compiling recent, insightful e-lawyering content along with the Twitter updates, straight from the birdie’s mouth. Initiated in January of 2009 by Micah Baldwin, Follow Friday is a trend founded on the belief that your friends suggest the best accounts to follow. Apparently, in the social media realm, that’s what friends are for.
In the legal Twittersphere, you are afforded many opportunities to fine-tune your Twitter stream. A vast array of Twitter handles offer you content on topics ranging from legal technology to social media for lawyers. Collecting information and insights relevant to your interests is merely a ‘follow’ away. While we think these bloggers are worthy of friending, following, or most recently, ‘circling’, we encourage you to poke around and find out for yourself. Check out the articles below and determine whether or not the author is deserving of your Twitter fandom; you can even follow them directly from the embedded tweets on this page!
“Lawyers understand networking. Each of us might feel differently about when and how (and why) to do it, but we understand it. And if you understand networking, then you understand what these days goes by the name of social networking. However, today, instead of connecting with people after a speech at a local association or trade show, now you are less constrained by time and space. You can connect with the right people anywhere, at any time…”
“Second, I think Google has an advantage over Facebook and Twitter in terms of brand perception (correct or not) by many lawyers. Risk averse to begin with, I have encountered many in the legal profession who (reasonably) aren’t that keen to align themselves with brands that, for some, bring to mind college beer parties or pictures of the sandwich you had for lunch. We can argue the silliness of that point of view forever, but the fact is: LinkedIn and Google have different brands. As a consequence, as with LinkedIn, I imagine that many more lawyers will be willing to trust Google Plus with their online, professional reputation.”
“Thanks to Samantha Collier for her help in assembling this list of Firm Twitter accounts for the AmLaw 100. If we missed your firm’s primary Twitter account, please email that information to firstname.lastname@example.org”
“Finding ‘intelligence agents’ you trust to share information, news, insight, and commentary via blogs, Twitter, Facebook, LinkedIn, and now, Google+ is invaluable. Not only do you get info in an elegant and more effective way from those you trust (trust is key), but you also are getting information from those most knowledgeable about the subject. No way a reporter interviewing two or three authorities can offer the same quality as a domain expert on a subject.”
“Using tongue-in-cheek humor has bombed before—we’ve mentioned here on DuetsBlog the Kenneth Cole tweets, and there was a fiasco a few years back during the San Diego fires when one local restaurant tried to use it as a way to get consumers to quench their thirst with a cold drink (yikes). Again—it’s hard to convey sarcasm when all you have is words—no facial expressions, laughter or body language. And if your brand isn’t about humor, how do you incorporate it without coming across as serious?”
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