The executive summary is one of the most crucial elements of any business plan. It should give an overview of your business without going into detail, providing enough information for a potential investor to decide whether to read the rest of your Business plan.
Try to:
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Explain your core product or service in plain English, without overly relying on 'salesy' language. The investor just wants to know exactly what your business is principally about - save the details for later.
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Demonstrate an understanding of your business within the marketplace and any specific opportunities will show that you’ve done your research and project confidence.
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Give an overview of the management team - particularly where certain members are well regarded in the business sector - this can often persuade a potential investor to read further.
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Provide a synopsis of your current financial situation and the amount of investment sought, together with the reasons you require the additional capital, will help an investor to know exactly where you stand.
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Reach a set of financial projections. It's important to include realistic goals and expectations in this section to show you have a firm grasp of your target market and the potential of your business within it. A projected return on investment (or ROI) will indicate the value of an investor's contribution.