E-commerce includes the following:
Buying and selling: the transactional process of buying and selling over a website or via other electronic means. This includes order placement and confirmation, invoicing and payment, as well as matters relating to delivery of physical goods and the returns process.
Marketing: online marketing includes a variety of methods including email updates, social media campaigns and search engine optimisation (SEO).
Online customer service management process: this can help to streamline the procedure of dealing with post-sales enquiries or issues and is considered to be another aspect of e-commerce. It may consist of FAQs, help forums, online chat assistance or provide a ticketing system, which manages the communication between customer service representatives and the customers.