Chances are you already have a Facebook page. If you don’t, you may want to consider creating one now. Forget the fact that Facebook can be a great way to keep in touch with friends and family who you don’t see every day (which it is), but it is also a great way to connect with clients, colleagues and other connections you’ve made. Your Facebook page can be a great way to network and market your practice. Here are four reasons you should start using Facebook for developing your law practice.
1. Facebook is a great place to maintain and build relationships – which can lead to referrals!
Facebook allows you to reconnect with long lost friends, former colleagues and to build and develop relationships with new individuals you meet. I don’t think it can be disputed that lawyers primarily get new work through their relationships and by word of mouth. With that in mind, any tool that allows you to develop and cultivate your relationships with other people is worth investing your time and effort. This is exactly why people use Facebook. It allows you to maintain and develop your relationships with both personal and professional connections. So if you have an account, be sure to engage regularly with your network by “liking” their posts, leaving occasional comments, and otherwise engaging with them.
2. Facebook can be a good way to investigate witnesses, opposing parties, and jurors.
Facebook reportedly has over 845 million active users. This includes witnesses, opposing parties and jurors that you encounter in your practice. You can use Facebook to review any information publicly available on these individuals websites including their relationships, past statements, and recent activities. It isn’t a time consuming process and you never know when you’ll find information relevant to your case.
3. Facebook offers the ability to investigate and vet potential job applicants.
Similarly, it can be worthwhile to review the Facebook page of potential new employees before hiring them. Again, who knows what type of relevant knowledge you’ll discover.
4. Facebook provides an opportunity to promote your practice.
You can post all sorts of content to your Facebook page including videos, notes, relevant status updates, links to your blog, etc. This gives you an opportunity to promote your practice, enhance your reputation, and remind your network that you exist and are an attorney. With that in mind, I also highly recommend being thoughtful with regards to the information you post on Facebook. Don’t post pictures you wouldn’t want colleagues, opposing counsel or your clients to see. Don’t post statements about opposing counsel or judges that you wouldn’t be comfortable saying to their face.
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