At Rocket Lawyer, we’re used to a little controversy. It comes with the territory. In the past several years, we’ve helped transform the legal industry to provide accessible legal help so there were bound to be a few pushbacks. Even so, when we decided to launch our first Rocket Lawyer outdoor advertising campaign, we were still a bit surprised by BART’s response.
Long story short: We had to edit our original copy from “hell” to “#HEdoubleHockeySticks.”
Curious about what happened? Want to know how we responded?
Check out what our Product Marketing Manager Becky Roth has to say in her personal blogpost, “To #HEdoubleHockeySticks With It.”
Legal note (we are a legal services company, after all): These opinions are 100% my own and do not necessarily reflect those of Rocket Lawyer.
