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Use Repetition and Consistency to Be a Better Blogger

As a lawyer, blogging is a fantastic way to establish your reputation within the industries you represent, enhance your reputation amongst your colleagues, and demonstrate your knowledge and competence as a lawyer. Moreover, it can also be an incredible source of personal satisfaction. Nonetheless, as many people quickly discover, blogging isn’t as easy as it seems. Sure, the first posts come easy, but over time it gets harder and harder to prepare new material and to stick with it. Repetition and consistency are two of the most important elements to creating a lively, well-read blog and keeping the process fresh for you the blogger. Without a doubt other factors are equally important to your blog’s success (such as quality content and promotion through social networking), but without repetition and consistency it becomes hard to even maintain your blog. Conversely, if you make blogging part of your weekly routine you’ll ensure that you’ll have the time to connect with an audience, create new content, and find the energy to keep at it.

Determine Your Frequency

Try to determine a reasonable frequency at which you can publish new material. In other words, determine the rate at which you can reasonably commit to creating new posts: every day, three times a week, once a week, twice a month, etc. You may need to experiment to determine the frequency that is doable for you. Many factors can play into this including the speed at which you write, the length and thoroughness of your posts, and the amount of time you are willing to commit to the process. Once you have determined a reasonable frequency, try to stick to it. For example, if you decide to post once a week, develop a habit of sitting down at the same time every week to prepare your posts (i.e. “every morning between 7-9 a.m.” or “Sunday evenings after dinner”). Creating a routine will make it more likely that you’ll actually do it.

Determine Your Schedule

Once you determine the frequency at which you are able to generate new content for your site, determine a consistent schedule for publishing that content. In other words, if you know you are going to post once a week, try to post at the same time every week. For example, I try to publish three posts a week to The Sociable Lawyer. New posts are normally scheduled to go live on Mondays, Wednesdays, and Fridays at 7:00 EST. We normally only change this schedule to coincide with holidays or other events. This is referred to as an “editorial calendar”.

Creating a scheduled routine like this is good because it helps establish deadlines to work with. It is also helpful for readers who can learn to rely on the schedule for new material on your site. Ideally, your readers will think: “Oh, it’s Monday. My favorite blogger should have a new post today!”

I suggest starting slow and growing as it makes sense. If your initial routine is “one post a week” but you managed to draft two posts in one week, ask yourself if you really need to publish both posts in one week or if it might be better to save one for the following week. For example, it might be good to have material that you are sitting on for those weeks when you just can’t otherwise post because of other work or personal obligations. If/when you are regularly preparing content at a rate faster than your schedule calls for, consider increasing the frequency at which you publish new material. Ultimately your schedule should provide you with sufficient time to regularly create quality content for your readers. If you feel like you are rushing your posts, then consider slowing things down.

Ultimately, if you find a frequency and schedule that work for you, you’ll find that it’s easier to maintain and grow your blog.

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