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#LocalLiftTour Lessons: Take Your Business To The Next Level

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The #LocalLiftTour has come to end, but the lessons we learned from each other will carry on! We couldn’t have imagined a better way to spend the last few months than teaming up with Yelp and Main Street Hub to provide free, personalized advice on marketing and legal services to help you take your local business to the next level.

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Our Director of Small Business, Matt Kaufman, chatting up the room in Washington DC!

So what are the key takeaways?

  • Go mobile! 600 million people a day use Yelp and other social platforms to find their new favorite local business, and 62% of those people rely upon their smartphones to do so. Making sure you have up-to-date profiles on Yelp, Facebook, Google+, and Twitter is an easy, affordable way to connect with new customers and maintain relationships that last. Don’t forget to list your location and hours of operation so that customers can find you in map-based search results!
  • Ask for help. The transition to online marketing and social media can be intimidating, so why not talk to an expert? Try out Main Street Hub’s “do-it-for-you” marketing platform built for local businesses like yours, or reach out to Yelp’s Elite Squad members to get feedback on how your business is doing. It also never hurts to talk to other local business owners in your community about their ‘secret sauce’ for having a great online reputation.
  • Stop, Drop, and Roll. Every negative review of your business is a positive opportunity to push reset on your relationship with the customer in question – while also showcasing your commitment to customer satisfaction. If Domino’s and Hootsuite can do it, so can you! Follow these five steps the next time a less-than-awesome comment about your business shows up online to avoid going viral for all the wrong reasons. We employ this method with our own Customer Service team, and highly recommend it!
  • Make It Legal. Over half of small business owners have never talked to attorney before coming to Rocket Lawyer — but knowledge is power! Before building your brand online, write a social media use policy for your employees and website terms of use for your customers. Don’t forget to protect your brand with trademarks and copyrights, and talk to an On Call® attorney if you have questions along the way!

For all the visual learners out there, you can watch past tour events in your city.

Shout-outs to San Francisco, San Diego, Brooklyn, Philadelphia, and Washington DC for the hospitality! Would you like to see an event like this in your city? Tell us in the comments where we should go next!

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