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The Weekly Sociable Lawyer Round Up

The Sociable Lawyer Round Up features some of the best blog entries on e-lawyering from the past week. We’re always looking for new posts, so if you know any great lawyer blogs, feel free to let us know! Enjoy!

Real Lawyers Have Blogs
The Principles of Legal Blogging
October 18 by Kevin O’Keefe
“The Principles of Strategic Blogging for Client Development webinar covers why it’s necessary to blog with a strategy, how to identify and listen to your target audience, and the success you can expect from blogging strategically.”

The Law Coach Blog
Part 4. How Your Web Site Can Make You Look Like a Buffoon
October 19 by Ronald Burdge
“Sure, everyone just loves to see those “page not found” messages, so let’s have a web site with links that don’t work or pages that aren’t listed in the Site Map at all so the Google spider can’t find them either…”

Legal Marketing Blog
Simple Referral Tips
October 19 by Tom Kane
“1. Ask for referrals. 2. Identify top clients or contacts. 3. Send information of interest. 4. Attend events. 5. Work pro bono.”

The Mac Lawyer
Four Ways to Eliminate Procrastination
October 19 by Larry Port
“1. Understand why you procrastinate. 2. Use a kitchen timer. 3. Develop a routine. 4. Eliminate distractions.”

Lawyer Marketing Blog
The Two Ways People Use Google To Find Your Law Firm
October 20 by Jeff Berman
“When putting together your web marketing strategy, specifically for search engine marketing, it’s important to understand how people are using Google to find your law firm. There are two distinct ways that a potential client will most likely use a search engine. Either for research or a replacement for the Yellow Pages. These two search methods require varying approaches as far as your strategy is concerned. Let’s discuss both search methods and review strategies you can implement for each…”

Law Marketing Monitor
Google Signals
October 21 by Gyi Tsakalakis
“As Google continues to be our “doorway to the web”, more and more business owners are recognizing the importance of understanding some basics about how Internet and search marketing work. This desire to get a peak behind the “Google curtain” has set businesses owners, search marketers, and webmasters on a quest to figure out what signals Google uses in its ranking algorithm, and more importantly, the relative strengths of each of these signals. Here are just a few examples:..”

Legal Ease Blog
Should You Use a Ghostwriter for Your Blog?
October 21 by Allison C. Shields
“Blogging is a great way for lawyers to generate traffic, demonstrate their expertise, develop relationships with strategic alliances, referral sources and potential clients and develop resources for clients and others. It is relatively simple to do and doesn’t take much time to get up and running. For all of these reasons and more, I recommend that lawyers blog…”

the [non]billable hour
Legal Rebels Video: Building the Service-Centered Firm
October 21 by Matt Homann

Profiting With Public Relations
How Lawyers Can Access Radio Media As A Guest and Build Their Book of Business
October 21 by Paramjit L. Mahli
“Firms that are proactive in their media relations must include a radio campaign. Media such as satellite/internet radio, and the popularity of podcasts has made radio a powerful and effective platform for law firms to get their message out consistently during peak hours.So whether you are doing your own public relations or the office manager is wearing multiple hats the basics of media relations still apply. Here’s what you need to know:..”

Solo Practice University
Expanding Into A New Practice Area
October 21 by Debra L. Bruce
“Many areas of law practice tend to cycle up and down over time. Savvy attorneys keep enough capital reserves to get them through the predictable lean times. The current prolonged downturn, however, has some worried lawyers seeking to build up a practice in a different area of expertise. I wrote recently about ways to get experience that you don’t already have, but perhaps you dabble now and then in another area. Here are some tips on building up your visibility and expertise in a practice area you aren’t known for…”

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