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The Weekly Sociable Lawyer Round Up

This week, The Sociable Lawyer Round Up features some of the best blog posts on Google Instant and how it will affect law firm research and marketing.

Google.com
Google Instant Product Page

The Official Google Blog
Search: Now Faster than the Speed of Type
September 9 by Marissa Mayer
“Google Instant is search-before-you-type. Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search that is interactive, predictive and powerful.”

Gizmodo
What is Google Instant?
September 8 by Brian Barrett
“Google estimates that Google Instant will save people an average of 2-5 seconds per search. The reason? We read faster than we type, and predictive search pretty much takes typing out of the equation. If every Google user around the world switched to Instant, we’d save 3.5 billion seconds a day, or 11 hours per second.”

The Search Agency
White Paper: Google Instant’s Potential Impact on SEM and SEO
September 2010
“Google has unveiled a new search feature, Google Instant, which promises to provide users with an easier, faster and predictive way to search. Some pundits are calling this the most significant change to the Google search page since the advent of AdWords. This white paper analyzes the impact of Google Instant on SEM and SEO.”

Search Engine Land
Will Google Instant Kill The Long Tail?
September 8 by John Ellis
“Although part of me finds Google Instant really intriguing, as a paid search marketer I have my concerns, despite Google’s assurance that this feature will not impact the ranking of ads. Those concerns range from interesting, to wait and see, to alarming. Below are my early observations and first reactions to Google Instant.”

Above and Beyond KM
A Google Instant Experiment
September 10 by Mary Abraham
“Sometimes my curiosity gets the better of me. That happened this morning, when I wondered what Google Instant would do to some typical searches of mine. The results were thought-provoking:”

Law Firm Web Strategy
Google Instant and Legal Search
September 10 by Steve Matthews
It’s still very early in this process to see all the fallout issues. And it’s possible that website metrics may paint a different picture in a few weeks time.  That said, the biggest change I’m seeing with Google Instant is in the user’s experience. The organic search results haven’t re-ordered in any critical way. For search marketers, that means reacquainting themselves with the new numbers, and then responding. I don’t see a major overhaul in tactics. The following list describes some of the issues I think are important, and my reactions:”

Marketing Profs
Google Instant Means 5 Big Changes for Search Marketers
September 10 by David Felfoldi
“1. Brevity is the soul of wit. 2. Impression counts may increase. 3. Your competition list just got longer. 4. Predictive search = keyword research. 5. Real-time is the new fast.”

Econsultancy
Google Instant will change — not kill — SEO
September 8 by Meghan Keane
“While Google Instant will make search faster, not everyone is excited about this new feature. Some, in fact, are worried it will kill SEO and harm paid search advertising results. Google, however, knows better than to kill off its cash cow with a new consumer friendly feature. Rumors of Google Instant killing the art of SEO are greatly exaggerated.”

Search Engine Watch
7 Reasons Why Google Instant Makes SEO Dead-on Relevant
September 14 by Jonathan Allen
“The biggest challenge Google Instant faces is persuading people that the search suggestions are relevant all of the time. If suggestions stop being shortcuts, or become continual distractions, it may be sudden death for the streaming results.”

SEOptimise
40 Google Instant SEO, SEM & Analytics Resources
September 17 by Tad Chef
A link to 40 articles on Google Instant, just in case the above list wasn’t enough.

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