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The Weekly Sociable Lawyer Round Up

The Sociable Lawyer Round Up features some of the best blog entries on e-lawyering from the past week. We’re always looking for new posts, so if you know any great lawyer blogs, feel free to let us know! Enjoy!

Business Insider
10 Steps to Kickoff A Social Media Campaign
Novemeber 28 by Susan Gunelius
“If no one is talking about you, you have no chance for growth. That means you need to get involved on the social Web as soon as possible, not only to capitalize on the opportunities that it presents to your business, but also to develop and protect your reputation…”

Legal Skills Prof Blog
Can Reading Poetry Improve Lawyering Skills?
November 29 by Louis J. Sirico, Jr.
“I: No other discipline so closely replicates the central question asked in the study of legal thinking: “Here is a text; in how many ways can it have meaning?” II: No other discipline communicates as well that words are not often fungible. III: No other discipline concentrates as much on the effects of ambiguity of individual words and phrases. IV: No other discipline concentrates as much on the concept of contextuality.”

Solo Practice University Blog
Is ‘Unbundling’ in Your Future? It Better Be or You May Have No Future!
November 29 by Susan Cartier Liebel
“Time waits for no solo to get his or her act together.  And this economy and today’s D-I-Y consumers will steamroll over anyone who doesn’t give them what they need at the price they can afford.  The internet has forever changed the way we do business by providing quality research and choice at the tip of our keyboard-savvy fingers.  And either you’re with them or against them.  Don’t give them what they want and need and you become a distant link in their browser history.  It’s that abrupt and that cold…”

The Inspired Solo
How To Tame Your Schedule Before It Runs Wild
November 30 by Jay Fleischman
“Going solo means being in charge.  No more senior partners at your back, no more paranoia about whether you’re going to make partner, no more time spent working for the man.  Unfortunately, this also means you’re in charge of your own day.  How can you truly become master of your own domain?..”

Above the Law
Attention Small Law Firms: Beware the Social Media Marketer
December 2 by Josh Dickinson
“Small law firms have many of the same management issues as Biglaw firms, but often deal with them differently — for example, setting billable hour requirements and adjusting pay scales to keep their lawyers happy (or at least just happy enough not to quit). One such issue that keeps coming to my attention is social media marketing…”

Legal Ease Blog
What Should Lawyers Look for in an SEO Strategy?
December 2 by Allison Shields
“Since most lawyers are unfamiliar with search engine optimization and web strategy, they are often unaware of the actual methods used by some of these companies to maximize their web presence. But even lawyers who are working with reputable SEO companies are sometimes lost during the discussion and are unclear about what results they can anticipate and what strategies will be undertaken on their behalf. Here are a few tips for lawyers when talking to any company who is seeking to maximize their presence on the web or increase their search engine rankings:..”

Google + Bing Confirm that Twitter/Facebook Influence SEO
December 2 by Rand Fishkin
“As of yesterday, both Bing and Google have confirmed (via an excellent interview by Danny Sullivan) that links shared through Twitter and Facebook have a direct impact on rankings (in addition to the positive second-order effects they may have on the link graph). This has long been suspected by SEOs (in fact, many of us posited it was happening as of November of last year following Google + Bing’s announcements of partnerships with Twitter), but getting this official confirmation is a substantive step forward…”

The New Battlefield: Convenience
December 3 by Jordan Furlong
“Why bother adding all sorts of bells and whistles to make life easier for clients when you know full well that no other firm will force you to do so? Why bother investing in online service delivery, or training your lawyers to be fully responsive to client input, or creating systems that allow clients to access their ongoing legal purchases at a time and in a place and in a manner that suits their needs, not the firm’s? Why bother with convenience, when inconvenience is part of both the mystique and the profitability of the profession? The answer, of course, is that we’re no longer competing just with each other. We’re competing with a host of providers — human and technological, local and foreign, lawyers and everyone else — who don’t make the same assumptions we do and who aren’t all working from the same decades-old playbook…”

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