All the classic dramatic components are present. The scorned protagonist vowing to right an injustice and champion their banner for the world to see. Then, an antagonist rises from the midst and we begin to see the basic conflict develop. Complicating matters even further, secondary players and conflicts arise and frustrate our protagonist moreover. At last, a climax. It seems that our protagonist is at a loss. The Twitterverse has spoken.
Did that last part throw you off? While the above may read like the basic dramatic structure of a classic Shakespearean play, it actually relays the (slightly dramatized) Twitter streamlines revolving around a much heated and tweeted legal technology debate. Below we revisit Shakespeare 101 and break down the Twitter feeds that comprise our modern day drama, while providing the insightful prose of our players to help you determine if Twitter is necessary for you as a lawyer.
“Twitter can be a platform for engaging in conversation with other professionals. It can also be a way to get news or be pointed to interesting articles. You can learn a lot from Twitter. But do you need this outlet to learn or have conversations? No. If you want to learn, bookmark sites or add blogs to your RSS reader. If you want to have conversations, reach out to other professionals to have private, meaningful conversations. Don’t waste your time with a noisemaker like Twitter.”
The Inciting Moment:
“Lawyers can lean a lot from Twitter. Lessons that can really help them with their clients. 1. Listen first. 2. Its more important to be interested than interesting (I learned that one yesterday at the CMO Conference from Tara Weintritt) 3. Nobody cares what you had for lunch. 4. Nobody reads boring content 5. The only way to receive on Twitter is by giving and 6. Criminal defense lawyers are much more friendly in real life.”
“Personally, I’ve had different results using Twitter for the firm I work for. We’ve made numerous connections online that have resulted in work.”
“Twitter was designed for and works best as a platform for broadcasting short messages to both mass audiences and specialized communities of interest. While it can be adapted for marketing purposes, IT IS NOT NOW NOR EVER WAS PRIMARILY A LEAD GENERATION PLATFORM. For professionals like lawyers, Twitter works best for 1) professional networking and 2) reconnaissance and research.”
Resolution: Play Your Part
The final act hasn’t been written yet. Let us know your thoughts on Twitter for lawyers: is it a lead generator for you or an endless echo chamber? Deliver your soliloquy online and join the conversation. While you don’t have to submit your tweets in iambic pentameter, it certainly couldn’t hurt your chances at a retweet.