Early planning and consistent marketing is the best way to ensure a successful holiday sales season, especially for small businesses. This year, Americans are planning to spend an average of $810 on holiday gifts and 19.7 %of annual retail revenue is generated during the winter holidays. It’s the season for small business to amplify their marketing and offers.
Small Business Opportunities
Holiday retail events like Black Friday and Small Business Saturday aren’t just for big brands, small businesses also have a great chance to take advantage of the season events. Today, people are still on the hunt for the best deals and gifts for their families and the small businesses offer something no big brands can do: a unique in-person shopping experience. According to PopSugar, millennials are more likely to shop small because they seek the personal aspect of shopping, they’re also the generation with a great spending power.
Small businesses can also take advantage of digital advertising; people are more likely to buy when they have been given a good offer, partnerships with companies like Foursquare or Yelp are a great way to invite people to come to the store and share their experience.
Marketing tips for small businesses
Shopping early: small businesses can get in front of customers earlier using retargeting strategies, email marketing, and mailers. Also, for those loyal customers, host a closed shopping event in-store that allows your top customers to shop early, this way you are giving them a sense of exclusivity, and they’ll feel rewarded for being a loyal shopper. Most shoppers still buy their holiday gifts in a physical setting; 33 percent of respondents said they’d do their gift-shopping in-store, even if they might browse for their gifts online, according to Business News Daily.
Online shopping is making holiday shopping easier, but business owners can integrate online strategies to encourage store visits, as well (such as exclusive in-store offers, coupon incentives, or product pick-up options to help customer cutout shipping fees).
Get extra help: popular holiday sales events may cause peak shopping times between November and December, business owners should consider increasing staffing during the busy holiday season. Rocket Lawyer has helpful legal documents like Job Posting Template or Temporary Employment Contract
Buying vs. Browsing: one key point has a good website that can educate and convert your customers, with all the details that make your business unique. Remember that clients do their research online for price comparisons, delivery options
Social Media and Word-of-Mouth Marketing: social influences can encourage a purchase, according to Pinterest reports, people uses the platform to plan and decide on their purchases. That’s why eye-catching images are can be extremely valuable on social media, but if those pictures are small, uninteresting or low-quality, you’re doing more harm than good to your brand.
Looking for more information on Small Business Holiday Trends? For tips on how to not only prepare for the holiday shopping demand but keep things legal, check out our blog!
If you’re a small business owner looking for resources, check out our documents and tools for business start-up.