If you’re a small business owner looking for new ways to drum up business, you’re in luck. NFIB and Facebook will be giving away 10 million dollars in free Facebook advertising at the beginning of 2012, as well as collaborating on free resources for using Facebook to grow your business. A joint effort of Facebook, the National Federation of Independent Business (NFIB) and the U.S. Chamber of Commerce, the “Boost for Small Business” project plans to help American small businesses grow and create jobs.
“Small businesses are the backbone of the American economy and we believe that Facebook can be a tremendous tool to fuel their growth and success,” said Sheryl Sandberg, Facebook Chief Operating Officer. “Our goal is to give small businesses a boost by helping them find customers the best way possible – through recommendations from friends. We’re proud to be working with the NFIB and U.S. Chamber in this effort.”
“As the nation’s leading small-business advocate, we are always looking for ways to help America’s entrepreneurs,” said NFIB Chief Executive Officer Dan Danner. “NFIB’s research indicates that poor sales have been the top small-business problem for some time now, so help attracting customers will be most welcome for America’s job creators. We’re excited to partner with Facebook to reach millions of small-business owners who will benefit from this program.”
If your business doesn’t have a Facebook page yet, the first step is to create a free Facebook Page. Stay tuned for more information about eligibility for free Facebook credits in January.
While you’re at it, it’s a good idea to read up on Facebook’s best practices for Pages, and listen to the Rocket Lawyer podcast episode about The Laws of Social Media. Finally, don’t forget to create a Social Media Policy for your business to help you minimize any possible risks involved with publishing content online.
For more information about the “Boost for Small Business” collaboration, read the full press release at NFIB.com.