‘Blawg’ — a portmanteau of ‘blog’ and ‘law’– is a word that has come to define the online journals of lawyers the globe over. A ‘blawgosphere,’ if you will.
And as they do each year, the ABA Journal is now taking suggestions and compiling their list of the 100 best legal blogs. Outside of individual blawgs, the ABA is also interested in which practice areas you think should be reflected in this year’s list. Sports and entertainment law more your bag, than, say, intellectual property? Submit an amici form and argue your case (pun intended)!
Still not sold on the value of blawgs as a lawyer? Perhaps you speculate that the return on investment would be too low to warrant the time spent on your an online presence? You’d be wise to reconsider.
Many attorneys are not only extending their legal sphere of influence by maintaining a blog (or, ahem, “blawg”), but are also reaping the business benefits of a widened client base.
“Blogs lend a credible web presence, offering a clear, consistent voice for your law practice and getting you known as the ‘go to’ person in that field. It builds trust and visibility among your target clients, gives a human face to your organization and can be a means to distinguish your firm from the rest of the pack,” said James Careless on lawyer blogging in this month’s National.
We at the Sociable Lawyer have become quite fond of a few blawggers over the course of our own foray into the blawgosphere; review our amici below for the blawg 100 and let us know if you agree. Each of these attorneys have contributed to the blawgosphere a unique voice in respect to either legal marketing, social media, or legal technology. Voting for the Blawg 100 Amici ends September 9th, so be sure to dig through those posts you bookmarked on your browser from way back when and get nominating. And if you’re an attorney who is just now starting to delve into the world of legal blogging, let us know! Best of luck to you.
Perhaps next year your blog will be sporting that nifty ‘blawg 100’ website badge!
Allison Shields: Legal Ease Blog
Kevin O’Keefe: Real Lawyers Have Blogs
Carolyn Elefant: My Shingle
Adrian Dayton: Marketing Strategy and The Law
Donna Seyle: Law Practice Strategy