Ok, so maybe you decided to take my advice and created a blog in order to network with other legal professionals and to connect with potential clients. Or maybe you aren’t new to the word of blogging (or blawgging if you like), but you want to increase your blog’s traffic. Here are some easy to implement tips that will help you improve your blog’s traffic:
1. Always Focus On Quality
This is probably obvious, but it is important to remember that your content should always be high quality. It’s more important to produce good content than it is to produce a lot of content. As Sally Kane, lawyer, editor and professional writer, explains: “Content may be king but low quality content will turn readers away.”
2. Be Patient. It Takes Time.
Blogs don’t become popular overnight. It takes time to find your voice and connect with an audience. It’s easy to get discouraged when you first start, but if you are producing good content, and you stick with it, people will eventually discover your work.
3. Comment On And Link To Other Blogs
Visit other blogs in your field. Leave thoughtful comments. You’ll find that some of those bloggers reciprocate and visit your site and leave comments for you. If they like what they read, they might even share the link with their social network.
Similarly, you should include links to other people’s sites when relevant. They’ll normally get a “pingback” which is a notification letting them know that you linked to them in your post. It’s a good way to get those bloggers’ attention. Besides, as Kevin O’Keefe from Real Lawyers Have Blogs eloquently put it: “When you have a blog that never links to other bloggers, it’s like going to a networking event and refusing to talk with anyone.”
4. Tweet and Retweet
If you don’t already have a Twitter account, create one. Follow both your colleagues and other people involved in the industry you represent. Many (but not all) of them will follow you back. Then when you create a new blog post, post it to your Twitter feed. It’s a non-obtrusive way of saying: “Hey I did a new post. Please read it.”
Best of all, if you are creating interesting messages and quality content, your followers may Retweet your update. If you aren’t familiar with Twitter lingo, “Retweet” means that someone has just shared your message verbatim with the people who follow them on Twitter. You want other people to Retweet your Twitter updates, so pay it forward. Retweet the interesting updates of the people you follow. It will encourage them to retweet your messages.
5. Use Facebook and Google+
Facebook often proves to be a substantial source of traffic for many blogs. To tap into this potential you should first create a Facebook page for your practice. Share your new posts there and on your normal Facebook page. It’s a great way of alerting your friends, colleagues and readers that you’ve created a new post that they might be interested in.
Google+ is a much newer social network, and at the time of writing, typically offers only a negligible bump in readership for most blogs. Nonetheless, if the numbers are to be believed, Google+ is quickly growing in popularity. Get onboard early and get used to using Google+ to promote yourself now. There is truly no “downside” to using it, and in the future it will likely lead to increased traffic for your site.
6. Install Share Buttons
Wordpress and Blogger (the most common blog platforms) offer easy ways to install plugins to incorporate Facebook, Twitter, StumbleUpon and Google+ “share” buttons on your blog. Share buttons make it easy for your readers to click a button to share your post with their social network. The reasons this is good for your site should be pretty clear: the more often your post is shared, the more people who read your post, which increases the chances of your post being shared again by the new readers, which further increases the number of people who read your post, etc. This is how things go viral.
7. Create a Consistent Posting Schedule
If you want your blog to become a regular destination for people then you must post with some regularity and create a somewhat consistent schedule. Under ideal circumstances your readers can think: “Oh, it’s Monday which means that [your name here] did their regular ethics post today!” Conversely, if you don’t post any fresh content for two months: your readers will probably forget about your site. If you’ve built up years worth of content, don’t be afraid to re-purpose old content before leaving for a month long getaway to your -less island bungalow.
- The 8 Most Essential Free iPad Apps For Attorneys (sociablelawyer.org)
- Why 2012 Will Be The Year of The Solo Practitioner and Small Firm (sociablelawyer.org)
- Twitter as a means for Blog Promotion (lindseyjgordonjrn492.wordpress.com)