It’s been a tough year for the economy, and small businesses have felt the crunch. But as the holiday season approaches, it’s important to remember that there are still things small businesses can be thankful for as they look towards 2012.
And we’re not the only ones feeling optimistic; according to a recent Hartford survey, 70 percent of small business owners actually feel successful, even as they face challenging conditions.
So in the holiday spirit, here are four reasons small businesses can be feel good about the future. Happy Thanksgiving!
1. Low interest rates
Low interest rates mean lower mortgage and loan repayments, and therefore the chance to put some money aside for a rainy day. Go ahead and put some stuffing in that savings account.
2. The season for shopping
The Friday after Thanksgiving is called “Black Friday” because, historically, that’s the day when a retailer finally turns an annual profit, or, as they say, gets “in the black.” Everything after that? It’s just gravy.
Black Friday and the Holiday seasons almost always boost sales. As shoppers spill out on to the street and log on to their favorite online stores to start their seasonal shopping spree, retailers usually see a modest increase in sales in the fourth quarter and in to the new year when sale season approaches.
3. The online marketplace
The massive cornucopia of key products and services online means lower costs. Whether it’s legal services, conference call technology or furniture for your business, the kind of competition that exists on the Internet means lower and lower prices.
4. The talent pool
With more people going to college — and a lot of them looking for jobs right now — it’s certainly an employer’s market. Though the war for top talent is always intense, job postings are still getting tons of responses. If you’re willing to sift through the applicants, you shouldn’t be afraid of getting stuck with the leftovers.
- Support Your Local Businesses on “Small Business Saturday” (whitehouse.gov)
- Occupy Oakland: Where Free Speech, Small Business, Labor and the 99% Collide (legallyeasy.rocketlawyer.com)
- NFIB Brings $10 Million in Free Facebook Ads as a “Boost for Small Business” (press.rocketlawyer.com)