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Other Names: Influencer agreement Influencer partnership agreement Influencer collaboration agreement Social media influencer engagement agreement Brand ambassador contract Social influencer services contract Content creator agreement

What is an Influencer Contract?

An Influencer Contract is a legally binding agreement between an influencer (ie someone with a significant social media following) and a business client, under which the influencer is to promote the client’s business, brand, or products in a specified way via social media. Influencer Contracts explain what promotional content is to be created and on which terms.

When should I use an Influencer Contract?

Use this Influencer Contract:

  • to set out how influencer marketing services will be provided

  • for the provision of digital marketing services only (eg social media marketing; not print advertising)

  • whether you are the influencer or the business engaging the influencer

  • for businesses in England, Wales or Scotland