When you need to use someone's image (for instance, a photograph or video) in a publication, like a newsletter, magazine or website, a Release for Use of Likeness gives you permission from the person in that image.

A Release for Use of Likeness is an important way of legally protecting yourself; reproducing the likeness of someone without their permission may be a violation of that person's right, especially if the image is captured in a setting where they would expect privacy (this includes public spaces). In the case of celebrities, the use of likeness without consent may be a violation of trademark rights, so if it doubt, it is a good idea to seek permission with a Release for Use of Likeness. You can specify in the Release for Use of Likeness if this permission is is dependent on payment or not. And if the image is of a minor, or an adult under the care of a guardian, you may need to obtain the permission of the parent and/or guardian. If in doubt, consult a lawyer.

Other names for this document: Consent for Use of Likeness