Processes
We follow a rigorous process to ensure everything we publish is trustworthy and easy to understand.
Our content is created by a diverse team—including in-house writers, freelance contributors, legal professionals, leadership, and occasionally, affiliate partners. We also use AI-assisted tools to help generate or refine content, but human experts are always responsible for review and approval.
We choose what to publish based on:
- Anonymized questions from Rocket Lawyer members
- Legal answers from our external Legal Pros
- Feedback and trends gathered from customer support and surveys
- Insights from editorial and SEO strategy, including search trends and analytics
Every piece of content follows a structured editorial process:
- Drafted by a qualified contributor
- Reviewed by an editor for clarity and helpfulness
- Reviewed, when appropriate, by a Legal Pro and/or subject matter expert for accuracy and compliance
- Final check for readability, brand alignment, and publication readiness
In some cases, we publish affiliate partner content. These pieces are clearly labeled and are reviewed for alignment with our editorial standards.
Our editorial team maintains independence from business or partner influence. Content decisions are based on what serves our members—not on external relationships.