Can I stop someone from using my brand or logo in their portfolio?

What does your contract say about ownership and portfolio use?

If your contract includes a Copyright Assignment, your business likely owns the finished work. That gives you more control.

However, ownership alone does not automatically block portfolio use if the contract also granted a limited right to display the work. Many agreements allow contractors to show completed projects for promotional purposes.

You should review whether the contract grants portfolio or publicity rights and whether any limits apply.

When does brand or logo use become a problem?

Your brand and logo are protected by trademark law. Contractors can often show work they completed, including displaying your logo, as long as it does not suggest endorsement, partnership, or sponsorship.

Problems may arise if:

• The logo is used in a misleading way.
• The portfolio suggests an ongoing relationship.
• The association harms your reputation.
• The use goes beyond what the contract allows.
• The project was confidential or not yet public.

Confidentiality terms may also limit what can be shown.

What to do next

• Review your contract for ownership and portfolio clauses.
• Check for confidentiality restrictions.
• Assess whether the use is misleading or beyond scope.

Send a written request or Cease and Desist Letter if needed.

What to consider in your specific situation

Your ability to stop portfolio use may depend on:

• Whether you own the copyright.
• Whether portfolio rights were granted in the contract.
• How your brand or logo is being displayed.
• Whether the use implies endorsement or partnership.
• Confidentiality or publicity restrictions.
• The potential reputational impact on your business.

Reviewing these factors will clarify your options and leverage.

Since every situation is different, consider getting tailored information through Rocket Copilot, a Legal Pro, or a contract review so you can protect your brand and control how it's associated with others—confidently and clearly.