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Dear _________________:
Did you ever hear the phrase "cheap is dear?" My mother used to say it to me, and it took me many years to understand what it meant. It meant that saving money buying low-quality goods costs more in the long run than buying real quality from the start.
Here at _________________, we sell genuine quality. Authentic _________________, _________________, and good old-fashioned personalized service. True, getting this level of quality costs a few pennies more. But you can be sure that when you buy it from us, you won't have to replace it in a short time. We unconditionally guarantee our goods for _________________.
_________________, we know that you understand the basic wisdom of another old adage: "You get what you pay for." And when you pay for _________________, what you get is the best.
I'll give you a call in the next few days to talk with you about how we might bring this high quality _________________ into your _________________.
Sincerely,
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