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Dear _________________:
We haven't heard from you in a while -- and considering how badly your account was handled in the past, I'm not surprised.
I am the new _________________ at _________________. In reviewing your account records, I see that my predecessor's account management left something to be desired. Please accept my apologies for the treatment you received then. I am writing to you because I hope that you will give us a second chance. My predecessor is no longer with the company, and I am trying to reestablish connections with valuable customers such as yourself.
If you would permit it, I would welcome the opportunity to visit your office to learn more about your company and more about your specific needs. Perhaps we may have the opportunity to serve you again. I will contact you next week to see if you would be willing to meet with me. I would thank you for the opportunity.
Sincerely,
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