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Dear _________________:
Your account has been inactive for some time now, and I'm afraid I know why. Your last order was botched -- and it was partly my fault. I _________________. Frankly, I understand why you might be reluctant to work with us. Nevertheless, I am writing to ask you to give us another chance. _________________.
In order to make it easier for you to give us another try, my sales manager has authorized me to offer you a _________________% discount on your next order.
I will call you next week to see if we can make a new start. Thank you for considering this request.
Sincerely,
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