Executive Team

charley moore
Charley Moore Founder and CEO

Charley is the Founder and CEO of Rocket Lawyer Incorporated. His experience as an attorney representing startups exposed him to both the high cost and high value of great legal advice. So, he started Rocket Lawyer to deliver high value legal services at a price nearly everyone can afford. Today, Rocket Lawyer is one of the most widely used legal services in the world, with operations in the United States and the United Kingdom.

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Charley is the Founder and CEO of Rocket Lawyer Incorporated. His experience as an attorney representing startups exposed him to both the high cost and high value of great legal advice. So, he started Rocket Lawyer to deliver high value legal services at a price nearly everyone can afford. Today, Rocket Lawyer is one of the most widely used legal services in the world, with operations in the United States and the United Kingdom.

Charley has been engaged in Internet law and business since beginning his career as an attorney at Venture Law Group in Menlo Park, California. He represented Yahoo! (IPO), WebTV Networks (acquired by Microsoft) and Cerent Corporation (acquired by Cisco Systems) at critical early stages and was the founder of Onstation Corporation (acquired by The Cobalt Group).

Charley graduated from the United States Naval Academy (BS) and the University of California at Berkeley (Juris Doctorate). He served as a U.S. Naval officer and is a Gulf War veteran. Charley currently serves as Chairman of the board of directors of Rocket Lawyer and on the executive board of Tech for America (T4A).

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paul hollerbach
Paul Hollerbach Chief Financial Officer

Paul joins Rocket Lawyer from Current TV, LLC, where he served as CFO since October 2007. He was responsible for overseeing Current's global finance & accounting, human resources, business affairs and real estate operations.

Prior to Current, Paul spent nearly 10 years at Yahoo!

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Paul joins Rocket Lawyer from Current TV, LLC, where he served as CFO since October 2007. He was responsible for overseeing Current's global finance & accounting, human resources, business affairs and real estate operations.

Prior to Current, Paul spent nearly 10 years at Yahoo! where he held a range of senior finance roles, including Vice President, Finance & Investor Relations and Vice President, Corporate Controller. Prior to Yahoo!, Hollerbach worked at Silicon Graphics Inc., KPMG LLP and Ernst & Young LLP. He is a licensed CPA in California.

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Ashit Joshi
Ashit Joshi Chief Technology Officer

Ashit joined Rocket Lawyer in 2018 as Chief Technology Officer. He is leading a team of technology and product enthusiasts who want to disrupt the legal industry and leverage technology to enable that.

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Ashit joined Rocket Lawyer in 2018 as Chief Technology Officer. He is leading a team of technology and product enthusiasts who want to disrupt the legal industry and leverage technology to enable that. Ashit began his career over 14 years ago at Experient-Tech as a developer. Before joining Rocket Lawyer, he joined a small Silicon Valley startup, Chegg, as a developer and over his 11 years at Chegg contributed to building Chegg from a startup to a public company with hundreds of millions in revenue. Ashit holds a BS in Computer Science from Gujarat University in India and an MS in Computer Engineering from San Jose State University.

Ashit is an enthusiast motorcyclist and traveler. He recently went on a soul searching journey during his sabbatical from Chegg that got him introduced to the magical world of meditation and living in the moment, which influenced his decision to come work at Rocket Lawyer.

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paul bussi
Paul Bussi Senior Vice President of Operations

Paul joined Rocket Lawyer in September of 2013, and is currently the Vice President of Sales and Customer Support. He's primarily responsible for leading the teams that regularly interact with our customers, including sales, business development, and customer support.

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Paul joined Rocket Lawyer in September of 2013, and is currently the Vice President of Sales and Customer Support. He's primarily responsible for leading the teams that regularly interact with our customers; including sales, business development, and customer support. With most forms of customer communication and feedback funneling up through his organization, Paul also heads up the Voice of the Customer program, in an effort to continually improve Rocket Lawyer's customer experience.

For nearly a decade, Paul held a variety of software sales positions, largely focused on Fortune 500 accounts and their subsidiaries. Seven of these years were spent with Oracle, where he took on several leadership roles; lastly, being a Group Sales Director. Most recently, he ventured into the startup world, and spent a few years as the Co-founder and CEO of the startup, Tapgreet.

Paul holds a BA in Operations Management and Information Systems from Santa Clara University.

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monique covington
Monique Covington Moore Vice President of Administration

Monique is the Vice President of Administration at Rocket Lawyer. She is a founding employee and has held a variety of positions within the company.

Monique's prior experience includes the finance group for the San Francisco.

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Monique is the Vice President of Administration at Rocket Lawyer. She is a founding employee and has held a variety of positions within the company.

Monique's prior experience includes the finance group for the San Francisco International Airport where she managed the short term commercial debt program and assisted with the issuance of over $800 million in bonds for the Airport's Master Plan. Prior to that she was an investment banker in Public Finance with Morgan Stanley.

Monique previously served on the Board of the Boys and Girls Club of San Francisco and is active in other community organizations.

Monique earned her BS in Business Administration with concentration in Finance from Boston University.

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mark edwards
Mark Edwards Senior Vice President of EMEA

With a decade of experience as an innovator and business leader in the UK legal industry, Mark specializes in creating and growing new businesses based on sound market insight and customer need. He sees the team and the people in it as the crucial component for building a successful business.

Prior to joining Rocket Lawyer in 2012, Mark led the legal business.

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With a decade of experience as an innovator and business leader in the UK legal industry, Mark specializes in creating and growing new businesses based on sound market insight and customer need. He sees the team and the people in it as the crucial component for building a successful business.

Prior to joining Rocket Lawyer in 2012, Mark led the legal business development team for LexisNexis UK. There, he managed a cross-functional team, and was responsible for the full lifecycle of product innovation—from proposition development and business case, through the launch and early sales traction. During his time at LexisNexis UK he built two new successful product lines. Previously, Mark was a user experience consultant, working in various industries including telecommunications and health.

Mark has a Computing degree, a masters in User Experience, and a PhD in Artificial Intelligence.

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rob elhardt
Rob Elhardt Vice President of Product Operations

Rob has been developing consumer legal products for more than 15 years. In 2008, Rob joined Charley Moore to become Rocket Lawyer's first full-time employee. Together, they turned the company's software into SaaS and share inventorship on its first patent.

Rob has helped start a number of new areas within Rocket Lawyer, including Legal Filings and Marketing Automation.

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Rob has been developing consumer legal products for more than 15 years. In 2008, Rob joined Charley Moore to become Rocket Lawyer's first full-time employee. Together, they turned the company's software into SaaS and share inventorship on its first patent.

Rob has helped start a number of new areas within Rocket Lawyer, including Legal Filings and Marketing Automation. He now leads Product Operations with this same mission—to make the law easy and affordable for everyone.

Rob holds an MFA in Cinematic Arts from USC and a BA in Communication from Stanford.

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Masami Hirata
Masami Hirata Senior Vice President of Marketing

Masami is the chief steward of Rocket Lawyer's marketing team, overseeing all functions including brand strategy, performance and growth marketing, product marketing, and communications.

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Masami is the chief steward of Rocket Lawyer's marketing team, overseeing all functions including brand strategy, performance and growth marketing, product marketing, and communications. Masami started her career at large brands like Yahoo! and Sony where she led global marketing teams. She's spent the last decade in Silicon Valley accelerating business growth and brand awareness for multiple startups, successfully taking all of them to exit in both the consumer and enterprise business. Masami holds a BA in English Communications from Doshisha University in Kyoto, Japan.

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Liana Lawrance
Liana Lawrance Director of UX and Design

Liana is the Director of UX and Design and leads the product and marketing design organizations with teams in San Francisco and London. She joined Rocket Lawyer in 2013 and has worked as a product designer, responsible for crafting the customers' experience and evolving the brand for the past five years.

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Liana is the Director of UX and Design and leads the product and marketing design organizations with teams in San Francisco and London. She joined Rocket Lawyer in 2013 and has worked as a product designer, responsible for crafting the customers' experience and evolving the brand for the past five years. Liana began her career more than 10 years ago at Kodak Gallery. Prior to Rocket Lawyer, she worked as a mobile app designer and creative lead in a Bay Area garage at Alt12 Apps, which was later acquired by the Honest Company. Liana holds a BS from East Tennessee University and an MFA from Academy of Art University in San Francisco.

She believes that design makes anything possible and is excited to be harnessing that power to create affordable access to justice through technology at Rocket Lawyer.

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an_tran
An Tran Vice President of Architecture/Platform

With a wealth of experience as a technology manager and architect, An excels at developing strategic direction and tactical plans that achieve aggressive and transformational goals for growing companies.

An started his career developing enterprise software for large corporate clients like Visa, Bank of America, PG&E and Pacific Bell.

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With a wealth of experience as a technology manager and architect, An excels at developing strategic direction and tactical plans that achieve aggressive and transformational goals for growing companies.

An started his career developing enterprise software for large corporate clients like Visa, Bank of America, PG&E and Pacific Bell. After he was bitten by the internet startup bug, An joined the technology management teams at Esurance and Stubhub, where he focused on evolving their systems infrastructure from go-to-market prototypes into robust platforms capable of supporting massive year-over-year growth. In the two years prior to joining Rocket Lawyer, An managed teams at Radar Networks and Evri, harnessing semantic web technologies to provide better search and content discovery.

An holds a BA with Honors in history from the University of California at Berkeley.

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