A Business Plan is not simply a description of your business. It includes market analysis, marketing strategies, financial goals, funding and liability information, and company structure details. What this means is that you'll need to do a bit of work before writing to be able to create a comprehensive plan.
The key areas you'll need to concentrate on include:
Product or service
You'll need to be able to tell others, in a few words, exactly what you are offering as products or services. If the product is highly technical or new to the market, you'll want to figure out the best language to use to explain the concept to those who may not be familiar with industry jargon. You should also be able to explain what need this fills for potential customers. You can include images in plan attachments if that helps.
You need to define who is part of the business and what their roles are. For investors, you'll also want to show how each member is qualified to fulfill their duties. For example, you'll get more investor confidence if your key members have a proven track record in running a business or working in the industry.
It is critical that you identify your potential market. If there is a lot of competition, what will you offer that is better than your competitors? If you want to open a coffee shop across the street from another coffee shop, you'll need to be able to explain why that makes sense. You should be able to describe your market in quantifiable terms, like how many potential customers are in the market and what you expect them to spend.
How exactly do you plan on reaching your new customers? If it is a small local company, are you going to put up signage and attend local events? If your business is online, will you pay for ads or hire an online marketing or SEO company? Do you have strategic relationships with already established businesses? You'll also want to map out your marketing schedule and how you plan to pay for everything.
You'll need to map out how you plan to finance your business. Do you have a business loan? Are you going to take an income from the business? How much of the seed money will be from your own savings? Investors will also want to know if you plan to take on additional debt or if other investors are involved. You'll also want to show how you plan to pay back debt and when you expect to be profitable. They may also want to see a tentative budget.
If you are looking for investors, how much do you need and how exactly are you going to use the funds? How do you plan to pay back investors and when? Do you have collateral you are willing to put up? Are you prepared to give up equity? What other funding options have you tried? How long can you operate without funding?
Once you have done your research and have a solid plan for moving forward, you can sit down and create your Business Plan easily using our online document builder.