How to get a DBA

Getting a DBA is a great way to make your business name match your brand. It helps your business look professional and makes it easier to talk to customers, open bank accounts, and advertise. Here is how to get a DBA:

Steps to Get a DBA (Doing Business As)

Step 1: Choose your DBA name

The first thing you need to do is pick a name that fits your business. Think about what your business does and who your customers are. A good DBA name should be simple, catchy, and easy to remember.

Make sure the name is not already being used by someone else. Most states have a free online search tool on their Secretary of State website – use it to check if your name is available. Also, check that the website domain is available in case you want to create a website later.

Tips:

• Avoid names that are too long or confusing.
• Stay away from names that sound like other businesses.
• Make sure the name matches your brand.

Step 2: Check state and county rules

Each state and county has different rules about DBAs. In some places, a DBA is called a "fictitious name" or a "trade name." Make sure you know what your area requires.

Find out:

1. Where you need to file your DBA (state or county office).
2. What forms you need.
3. What the filing fee is.
4. If your business type (LLC, sole proprietorship, etc.) needs a DBA.

You can usually find this information on your state’s official website.

Step 3: Fill out and file the DBA form

Once you have your name and know the rules, it’s time to file! This step makes your new name official. You can usually fill out the DBA form online or go to your local county clerk’s office.

The form will ask for:

• Your legal business name.
• Your new DBA name.
• Your address.
• The type of business you run.
• Your contact information.

There will also be a filing fee, which is usually between $10 and $100, depending on your location.

Make sure all your information is correct before submitting the form. Some states will let you print a copy for your records. Keep that copy safe!

Step 4: Publish your DBA (if required)

Some states or counties ask you to publish your new DBA name in a local newspaper. This is called "publishing a notice," and it helps let the public know about your new business name.

You may need to run an ad in an approved newspaper for a certain number of weeks and turn in proof that you did the publication to the county or state. Of course, if your state doesn’t require this step, you can skip it. But always double-check the rules where you live.

Step 5: Renew your DBA as needed

A DBA doesn’t last forever. Some DBAs are good for 5 years, while others last longer or shorter. Make sure you know when your DBA will expire.

You may get a reminder when it’s time to renew, but to be safe, mark the date on your calendar or set a reminder on your phone. If you forget to renew, you might lose your business name!

When renewing, you’ll usually fill out a short form, pay a renewal fee, and update any old information if needed.

What Are the Next Steps After Getting a DBA?

Once you get your official DBA name, here are some smart things to do next:

• Check your agreements: If your business has contracts—like a Lease Agreement with your landlord or clients—you should tell them about your new business name.
• Tell the IRS: You might need a new EIN (like a Social Security number for your business) if you’re doing new business activities under your DBA.
• Think about trademarks: A DBA stops others from using your name in the place where it’s registered, but a trademark gives you stronger protection across the country.

Remember: A DBA is just a name. It doesn’t protect your personal assets or count as a separate business like an LLC does.

If you’re ready to start a new business or want to expand your current one with a fun, creative name, a DBA could be a smart step. We’ve got you covered with our DBA filing services. Take your time, follow the steps, and soon your business will be ready to shine under its new name!