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Advertising Agency Agreement basics

Whether you're an ad agency or a business with advertising needs, an Advertising Agency Agreement can help you set out how you'll manage the client/agency relationship. With an Advertising Agency Agreement in place from the beginning, you won't have to stop working on that big ad campaign to figure out project details, payment, and other business arrangements.

Use the Advertising Agency Agreement document if:

  • You are an advertising agency who has secured a client seeking your advertising and marketing services.
  • You are a business who will be engaging an advertising agency to do some marketing and advertising work for your business.

An Advertising Agency Agreement is a handy tool for outlining the marketing and advertising-related duties of an advertising agency on behalf of another business. Whether you're the advertising agency in question or the client business, this agreement helps both parties understand and protect their legal rights and responsibilities. When creating your Advertising Agency Agreement, you'll want to include information like: details about the business or individual who's requesting the advertising services; a description of the product or service being advertised; any exclusive rights or non-compete agreements; the commission percentage from fees charged by advertising media; compensation for outdoor advertising; the minimum amount of liability insurance the agency must carry; the start and end dates of the agreement; which state's laws will govern the agreement, and more. It may sound like a lot, but don't worry, we're here to help you with all the details.

Other names for this document: Advertising Agency Contract, Ad Agency Agreement Form

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Sample Advertising Agency Agreement

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