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Making a Social Media Contract
A Social Media Contract doesn't have to be rigid. You aren't creating this document so you can micromanage every employee's Twitter, after all. Rather, it makes sure that your employees' presence on social media doesn't reflect poorly on your company, whether they're running your brand's online persona or simply maintaining their own accounts. Generally, having employees who are active on social media is a great thing for a growing business. They can be your evangelists, increase your reputation, and talk about how much fun it is to work for you. You don't want to nip that in the bud. Instead, you just want to make sure nobody says anything that might put your business in an uncomfortable spot. It's a good idea, for example, to ask employees to proclaim their personal accounts are solely their own opinions, not that of your company.
Use the Social Media Contract document if:
Whether your company is active on social media or not, it's a smart idea to create a Social Media Contract with your employees. After all, social media is omnipresent and your employees can very easily be seen as a reflection of your company's culture and values. That's why it's important to set out some rules about what your employees can and can't say in a Social Media Contract, as well as who exactly gets access to your official social media channels.