All the hard work, time and money invested in a business can be for naught if you lose control of your business’ name.  Having someone else use your name can create confusion for your current and potential customers, and other legal problems.

To protect your unique brand, start by trademarking your company’s name as soon as possible: trademarks and related service marks distinguish your products and services from all others. Adding the “™” mark to your name lets others know that that specific combination of words, phrases, symbols and designs are taken. Registering your trademark grants you exclusive legal rights to your name and logo.

Once you have your trademark, you should monitor its use to maintain control of your brand.  Regularly check to ensure that no one else is using your name and/or logo.  Do a search online using a search engine like Google or Bing, and also check by performing a trademark search on the US Patent and Trademark Office website. If you find that other individuals are using your name or logo, a Trademark Violation Letter is your first step in taking legal action against them.  If the party using your name will not voluntarily stop using your name, contact an intellectual property attorney for more help.

Get started Visit Our Intellectual Property Center Get trademark documents and ask your IP questions.

Get started Visit Our Intellectual Property Center Get trademark documents and ask your IP questions.