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_________________, _________________ _________________

 

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_________________, _________________ _________________

 

Dear _________________:

 

Irate customers offer us one of our greatest opportunities to generate customer satisfaction, provided we handle their complaint properly.

 

Here at _________________, we really believe in the adage that "the customer is always right -- even when he or she is wrong." In general, do whatever you can to empathize with and solve the problem of the angry customer. He or she will always remember that you came through!

 

Sincerely,

 

 

 

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