Alternatives to Sports Betting: Legal Ways to Boost Game Day Revenue

Legal Risks of Sports Betting at Your Business

Sports betting laws vary by state, but they almost always limit who can run official betting. If your business sets up a pool, takes bets at the counter, or promotes betting events, you may be breaking gambling laws. Even informal activities, like letting customers run a cash-based pool, could make your business liable if things go wrong.

Instead of trying to navigate a patchwork of betting laws, it’s smarter to focus on legal promotions. These keep your customers engaged and protect your business from unwanted attention from regulators.

Safe and Creative Alternatives to Sports Betting

You don’t need betting slips to keep your place buzzing on game day. Consider these ideas:

• Raffles: Customers enter for free with a purchase, and you draw winners at halftime. Note: In many states, raffles are treated as gambling and may require a nonprofit partner or special license.
• Giveaways: Allowed in most places if entry is truly free (“no consideration”). Watch for disclosure requirements on rules, odds, and eligibility.
• Trivia contests: Test fans on NFL history, player stats, or fun facts. Small prizes go a long way. Prizes must be awarded based on skill, with clear judging criteria. Some states cap prize values unless registered.
• Food and drink specials: Create themed menus or discounts tied to touchdowns, quarters, or overtime. Be aware that alcohol promotions can be highly regulated at the state level (and sometimes locally). Alcohol promotions, however, are highly regulated — some states restrict happy hours, 2-for-1 drinks, or free alcohol offers.
• Loyalty promotions: Offer punch cards or discounts for repeat visits during the season. Be mindful of state gift card laws on expiration and redemption.

Reminder: State laws vary. Always check your state’s rules before launching a promotion. Key areas to review:

• Alcohol/beverage control board guidelines.
• Sweepstakes/contest regulations.
• Bonding or registration requirements for high-value prizes.

Questions SMBs Should Be Asking Before Hosting Game Day

Before you launch a game day promotion, ask yourself:

• Can I legally run this event? If it’s a raffle, is it free to enter, or do I need a permit?
• Do I need outside approval? Should I check with my local licensing board before advertising a contest?
• What’s my goal? Am I aiming to boost foot traffic, increase food sales, or promote repeat visits?
• What legal protections do I need? Should I talk to a legal professional about drafting rules for my sweepstakes or contests?

What to Do Next

• Review your state’s rules on raffles, contests, and sweepstakes before running anything new.
• Plan one or two promotions now so you’re ready before the season heats up.
• Ask Rocket Copilot for a policy starter if you want contest rules in writing.
• If in doubt, talk with a Legal Pro to confirm your game day plans won’t create problems later.

With smart planning, your business can capture NFL excitement, stay compliant, and turn game day into a reliable revenue boost.