Rocket Lawyer collects and uses your personal information to operate and improve our Services and deliver the Services you have requested. Rocket Lawyer may also use your personal information to inform you of other products or services available from Rocket Lawyer and its affiliates that may interest you. Rocket Lawyer may also contact you to participate in surveys to conduct research about your opinion of current services or of potential new services that may be offered.
Rocket Lawyer does not sell, rent or lease its customer lists to third parties. Rocket Lawyer may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In cases where you request us to do so, we will share your personal information with trusted business partners so that they can offer you products or services that you've expressed interest in. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party without your express consent.
In addition, Rocket Lawyer may share data with vendors or processors to help us perform statistical analysis, send you email or postal mail, perform tasks required to complete a purchase transaction, provide customer support, or provide other types of customer relationship management and fulfilment. Rocket Lawyer may also share information on your use of our Site, such as pages visited, links clicked, non-sensitive text entered, and mouse movements, with third party providers of web and application analytic services in order to enable Rocket Lawyer to understand site usage, detect fraud and potential threats and improve its Services. All such third parties are prohibited from using your personal information except to provide these Services, and they are obligated to maintain the confidentiality of your information, although in some cases those third parties are allowed to use aggregated and de-identified data for the improvement of their own services.
Additionally, if you access our Services through a third party, and in the course of doing so you provide information to them, the third party may retain and use the information you provide pursuant to their privacy policy. In such cases, the third party's use of your personal information is governed by their privacy policy and not the Rocket Lawyer privacy policy.
Rocket Lawyer uses tracking pixels and other technology to track the pages our customers visit within our websites. This data is used to understand our customers' needs, how customers use our Services, improve our Services and deliver customized content and recommendations to users whose behavior indicates that they are interested in a particular subject area. Please note that any "do not track" signals sent by your web browser or other mechanism have no effect on the collection of personally identifiable information by Rocket Lawyer. We use third parties such as Google Analytics for data collection and analytics to collect, process and store your site usage and browser information on our behalf when you use our Services. These parties are limited to using personal information to provide support for our Services.
Rocket Lawyer uses tracking to create remarketing audiences of users based on user behavior and visits to our website. Rocket Lawyer may also target these users with custom ads based on affinities/interests, geographic and demographic signals. Users can opt out of these advertising features by visiting Facebook's ad page, Google's opt-out page or resources like the NAI consumer opt-out page. Rocket Lawyer may use email addresses to target users with custom ads through third party advertising platforms. Rocket Lawyer shares customer information with third parties to perform services (advertising) on our behalf.
Rocket Lawyer may disclose personal information when we believe it is required to comply with the law (e.g., a lawful subpoena, warrant or court order); to enforce or apply this Privacy Policy or our other policies or agreements; to initiate, render, bill, and collect for amounts owed to us; to protect our or our users' rights, property or safety; to protect our users from fraudulent, abusive, or unlawful use of the Services; or if we believe that an emergency involving the danger of death or serious physical injury to any person requires or justifies disclosure of personal information.
Information about our customers, including personal information, may be disclosed as part of any merger, acquisition, debt financing, sale of company assets, as well as in the event of an insolvency, bankruptcy or receivership in which personal information could be transferred to third parties as one of Rocket Lawyer's business assets. In such an event, you may not have the right to opt out of any such transfer.