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HOW IT WORKS
How it works
When you want to get an expert or celebrity to endorse your product, an Endorsement Agreement is a great way to make sure you cover all the legal basics.
An Endorsement Agreement is a contract that lets a company use someone's name, likeness, and reputation to promote a service or product. Typically the endorser is well known (or at least well known within a given field). In exchange for the personal recommendation of the company's product, the personal endorser gets a fee. This Agreement clearly defines the terms of the endorsement, including how the endorser will use or advertise the endorsed product or service. Other obligations may include wearing certain clothes, attending press releases, marketing events, and appearing in advertisements. The Endorsement Agreement also outlines the warranties, or guarantees, of both the company and the endorser related to the endorsement.
Other names for this document: Product Endorsement Agreement, Celebrity Endorsement Agreement
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