Establish details of a marketing campaign: Insertion Order
Other Names:
Advertising Insertion Order
What is an Insertion Order?
If you need to outline the details of a marketing campaign, you can use an Insertion Order. It can be used for both online advertising and traditional print, and establishes the what, how, and when of the advertisements you will need, and how you will pay for them.
The Insertion Order outlines who the parties are, where the advertisements will appear, when the campaign will begin and end, the ad specifications (including size, color, and positioning), total cost of the campaign, deadlines, and payments. An Insertion Order can help establish the parameters of an advertising campaign so that misunderstandings over its content and direction can be avoided, and you can maximize its effectiveness.
The Insertion Order outlines who the parties are, where the advertisements will appear, when the campaign will begin and end, the ad specifications (including size, color, and positioning), total cost of the campaign, deadlines, and payments. An Insertion Order can help establish the parameters of an advertising campaign so that misunderstandings over its content and direction can be avoided, and you can maximize its effectiveness.
When to use an Insertion Order:
- You've taken on advertising responsibilities for a client.
- Your newsletter accepts ads and you need to define the terms.
- You're submitting an ad campaign for a current marketing agreement.
Sample Insertion Order
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INSERTION ORDER
Advertiser Contact Information
Company Name:
Address:
City, State and Zip Code: ,
Contact Name: ,
Phone: Fax: Email Address:
Website:
Order Date:
Advertisement Information
is responsible for delivering the advertisement content. This advertisement will be published on .
-Campaign Launch Date:
-Campaign End Date:
-Advertisement Specifications:
-Total Price:
Payment Information
Payment will be made via:
, , ,
| By: | Date: |
| By: | Date: |
