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Product Placement Release

When you own a product that someone wants to use in a movie, film, photo shoot, or commercial, you may need a Product Placement Release. You may also need a Product Placement Release if you are... Read More

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Making a Product Placement Release

  • What is a Product Placement Release?

    When you own a product that someone wants to use in a movie, film, photo shoot, or commercial, you may need a Product Placement Release. You may also need a Product Placement Release if you are making a film and want to feature someone's product.


    Use the Product Placement Release document if:

    • You would like to allow your product or service to be used by a production company in their motion pictures so as to indirectly advertise and strengthen your brand.
    • You would like to gain the authorization to use another Company's products or services in you production.

    A Product Placement Release is an agreement that allows one party to feature another's product in its production, be it a movie, film, photo shoot, or commercial. It provides official permission to feature the product, and the owner of the product waives the right to bring legal action related to the product being featured. It's a good idea for both parties because it sets expectations from the beginning.

    Other names for this document: Product Placement Agreement

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