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Other Names: Joint Marketing Agreement Cooperative Marketing Agreement
Co-Marketing Agreement document preview

What is a Co-Marketing Agreement?

When your company and another business want to team up on joint marketing campaign or promotion a Co-Marketing Agreement helps protect both businesses and avoid misunderstandings by spelling out the terms of the agreement. 
This Co-Marketing Agreement is a contract that specifies how two businesses will exchange materials, tools and training in order to market the each other's products or services. In this Agreement, marketing partners may host joint marketing events or run joint promotions or sales. In exchange for the assistance, each Marketing Partner is entitled to a percentage of the total sales it makes in the products or services of the other Marketing Partner directly in addition to a percentage of any sales made with the product or service provider which can be attributed to the joint marketing efforts. Entering into a Co-Marketing Agreement can assist a business in trimming costs of advertising as the Marketing Partners jointly share the cost of all promotions or marketing events. This Agreement lets the two businesses define payment provisions, the marketing territory, how disputes will be handled among other basic service contract terms.

When to use a Co-Marketing Agreement:

  • You would like to place your products in another businesses store front to increase your sales.
  • Your business has agreed to run a joint marketing campaign or sale with another business.

Sample Co-Marketing Agreement

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Co-Marketing Agreement


This Co-Marketing Agreement ("the Agreement"), is made on by and between , whose principal place of business is located at , , , (hereinafter referred to as the "") and , located at , , , , (hereinafter referred to as the ""). and shall be collectively referred to as the Parties.


is engaged in the business of .and is engaged in the business of . The Parties desire to co-market their products Both the Parties agree to sell each other's products to their respective customer bases and prospects.


In consideration of their mutual promises and the covenants and conditions in this Agreement, the parties agree as follows:



and agree to promote and market the products of the other party only in .



and shall plan and undertake joint seminars, open houses, public relations events, press releases, testimonials, demonstrations, and joint participation in trade shows, conventions and conferences, when appropriate. Both parties agree to jointly review all materials prior to being sent and approve in writing via mail or email, before any customer correspondence is released to 's client base. Any joint promotion will be handled by the Parties during the term of this Agreement. Upon the expiration of this Agreement the Parties will have no obligation to promote the other's products and must obtain the permission of the other party to continue promoting the other party's products.



and shall work cooperatively within the Territory as agreed mutually to assess viable market segments, applications, and potential customers including planning to meet future market needs.



As part of the sales and marketing effort established in this Agreement, both and shall provide training and information to each partys assigned work force to provide an understanding of its products, applications, organization, and procedures that are relevant. The Management of each party shall each have the sole discretion to determine the numbers, levels and skills of its personnel assigned to the Co-Marketing program described in this Agreement, and the types of support resources it shall make available. Expenses for this program shall be borne by the party incurring the expense unless otherwise agreed.


Referrals and Presentations

and shall engage in the exchange of customer leads, joint demonstrations and joint customer visits, presentations, and proposals, when appropriate.


Other Agreements

Nothing in this Agreement shall be construed to preclude or from selling or otherwise marketing any of their or another partys products or services directly or indirectly to any other customer, or through other distribution channels, either inside or outside the Territory.


Partners' Authority

Except as otherwise provided in this Agreement, no Party acting alone shall have any authority to act for or assume any obligations or responsibilities on behalf of, the other Party. Each Party will indemnify the other Party against any claim, loss or damage.


No Warranties

The Parties hereby acknowledge that they have not entered into this Agreement in reliance upon any warranty or representation by any person or entity.



Each Party shall sell or rent the products to customers engaged through this Co-Marketing Agreement pursuant to orders placed with either party in accordance with the respective company's standard documentation applicable to such a transaction, or any special contracts agreed to by the Parties in advance.



Each Party will share responsibility for costs, tracking and managing any campaigns. Each Party shall contribute the use of its staff to directly market via a series of campaigns, to their customer database, and track all sales for the purpose of payment of terms under this Agreement.



Each Party shall provide reasonable information and backup as agreed to between the Parties in support of the customer proposals, trials, pilot programs inquiries and service requests.



Each Party shall provide reasonable technical training on the products to the other Party's employees as necessary to effectively market the products.


Additional Responsibilities

The Parties agree to promote the other parties' products to its customer database via, personal solicitation, email and/or direct mail. The Parties shall each train, deploy and otherwise maintain a team of employees knowledgeable in the others products in order to effectively promote the other parties' products give demonstrations, and answer customer questions.



The Parties agree each will be entitled to a percentage of the total sales made in the other party's products. On the of each month and will submit to the other an itemized accounting of all sales of the other party's products which can be directly attributed to this Co-Marketing Agreement. In addition, on the of each month each party will submit to the other an itemized accounting of all sales made directly with the respective company that are attributed to the referral of the other party or the marketing, promotions or efforts made through this Co-Marketing Agreement. will be entitled to retain percent of the total sales of 's products which are made in connection with this Co-Marketing Agreement. will be entitled to retain percent of the total sales of 's products which are made in connection with this Co-Marketing Agreement. At the time the accountings are exchanged each party will also remit payment of any sales percentage the other party is owed as per this Payment agreement. Failure to provide an accounting or make timely payment to the other party as necessary will be deemed a material default of this Agreement.


Term and Termination

The term of this Agreement shall commence on the Effective Date stated above and shall terminate on .



With respect to such information, the party to whom the information is disclosed and its employees, consultants and other agents shall:


a. hold the information in confidence and protect it in accordance with the security measures with which it protects its own proprietary or confidential information, which it does not wish to disclose;


b. restricts disclosure of the information solely to those employees, consultants and other agents with a need to know, and not disclose such information to any other person;


c. advise its employees, consultants and other agents with access to the information of their obligations with respect to the information; and


d. use the information only in connection with the terms of this Agreement, except as may otherwise be agreed to by the parties in writing.


Trademarks and Trade Names

Neither party shall use the name of the other party in any news release, public announcement, advertisement or other form of publicity without the prior written consent of the other party. Each Party is hereby granted permission to use the other Parties' name in its promotional materials for the sole purpose of identifying the Party as a customer and location to find additional information on their products. Each Party is granted permission to the other parties trademarks and trade names only as necessary to the performance of the obligations under this Agreement.


The Parties recognize the other parties' exclusive ownership of such marks and names and that these marks and names are renowned both worldwide and specifically in the Territory. Each Party agrees not to take any action inconsistent with such ownership and further agrees to take any action, including without limitation the conduct of legal proceedings at the other parties' expense, which the other party reasonably deems necessary to establish and preserve the other parties' exclusive rights in and to its trademarks and trade names. Reproductions of any trademarks, logos, symbols, etc., shall be true photographic reproductions.


No Rights

Moreover, no licenses are granted or implied by this Agreement under any patents owned or controlled by or or under which or has rights, except the right to co-market the products covered by this Agreement during the term and as contemplated herein.



and agree to indemnify and hold the other harmless from all claims, losses, expenses, fees including attorney's fees, costs, and judgments that may be asserted against either party that result from the acts or omissions of the other party and/or the other party's employees, agents, or representatives.



The occurrence of any of the following shall constitute a material default under this Agreement:


a. The failure to make a required payment when due.


  b. The insolvency or bankruptcy of either party.


  c. The subjection of any of either party's property to any levy, seizure, general assignment for the benefit of creditors, application or sale for or by any creditor or government agency.


  d. The failure to provide the marketing assistance as required in the time and manner provided for in this Agreement.



In addition to any and all other rights a party may have available according to law, if a party defaults by failing to substantially perform any provision, term or condition of this Contract (including without limitation the failure to make a monetary payment when due), the other party may terminate the Contract by providing written notice to the defaulting party. This notice shall describe with sufficient detail the nature of the default. The party receiving such notice shall have days from the effective date of such notice to cure the default(s). Unless waived by a party providing notice, the failure to cure the default(s) within such time period shall result in the automatic termination of this Contract.


, or other labor disputes

Entire Agreement

This Contract contains the entire agreement of the parties, and there are no other promises or conditions in any other agreement whether oral or written concerning the subject matter of this Contract. This Contract supersedes any prior written or oral agreements between the parties.



If any provision of this Contract will be held to be invalid or unenforceable for any reason, the remaining provisions will continue to be valid and enforceable. If a court finds that any provision of this Contract is invalid or unenforceable, but that by limiting such provision it would become valid and enforceable, then such provision will be deemed to be written, construed, and enforced as so limited.



This Contract may be modified or amended in writing, if the writing is signed by the party obligated under the amendment.


Governing Law

This Contract shall be construed in accordance with the laws of the State of .



Any notice or communication required or permitted under this Contract shall be sufficiently given if delivered in person or by certified mail, return receipt requested, to the address set forth in the opening paragraph or to such other address as one party may have furnished to the other in writing.


Waiver of Contractual Right

The failure of either party to enforce any provision of this Contract shall not be construed as a waiver or limitation of that party's right to subsequently enforce and compel strict compliance with every provision of this Contract.



All headings contained in this Agreement are for reference purposes only and shall not in any way effect the meaning or interpretation of any provision or provisions of this Agreement.



This Agreement shall be signed by on behalf of and by on behalf of .





By: Date:







By: Date:


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