- A new survey reveals that 75% of SMBs cite cost as the biggest barrier to accessing the legal services they need
- Rocket Copilot™ Q&A gives small business owners fast, affordable answers to their legal questions and easy access to a qualified, human Legal Pro if they need more support
SAN FRANCISCO, CA -- May 28, 2025 – Today, Rocket Lawyer, the affordable and trusted legal technology platform, announced an expansion to its AI-powered legal assistant, Rocket Copilot™, with the launch of its new Q&A experience. Small business owners can now ask legal questions and get instant, jargon-free answers, making it easier than ever to access legal information, navigate their many legal situations with confidence and avoid the high costs of traditional legal services.
In a recent Researchscape survey with over 7,000 respondents, 75% of small business owners said they avoid working with lawyers due to cost. Many turn to DIY solutions like advice from friends or using general AI tools not equipped to deliver legal information and expertise for their specific legal situations.
Rocket Copilot Q&A changes this by providing instant, easy-to-understand legal information tailored in response to customers’ questions, helping small business owners make more informed decisions. Users can ask questions through a simple, self-guided, and conversational experience and receive real-time answers. Whether it’s a question about starting a new business, negotiating a contract, or navigating employment laws, Rocket Copilot Q&A delivers answers that are tailored to each legal situation by an AI model trained specifically for legal questions. The more customers use Rocket Copilot, the more valuable it becomes, as it personalizes its AI insights to fit the legal situation, priorities, and preferences. If additional support is needed, customers can quickly connect with a qualified human Legal Pro.
Rocket Copilot Q&A currently supports small business legal situations in contracts, employment, business filings and compliance, with more legal areas on the way.Today, Rocket Copilot Q&A is free for everyone to try. Free and paid memberships unlock additional access.
With Rocket Copilot Q&A, customers get:
- Instant, easy-to-understand answers: Rocket Copilot delivers prompt, accurate, easy-to-understand answers addressing top legal situations faced by most small business owners. This experience ensures that customers have a better understanding of their legal situation and feel confident taking their next step.
- Personalized insights: The more customers use Rocket Copilot, the more valuable it gets. Rocket Copilot personalizes its AI insights to customers’ legal situation, priorities, and preferences.
- Secure and private: Unlike public generative AI tools, Rocket Copilot ensures the information shared is secure and private. Always.
- Always easy to ask a qualified, human Legal Pro: In the Rocket Copilot experience, it is simple for customers to move beyond Copilot Gen AI insights to get answers—online or in a live consult—with a qualified, human Legal Pro.
“The rapid advance of gen AI capabilities has accelerated our mission of making access to legal services affordable and simple through a combination of specialized data, technology, and human legal professional expertise,” said Paul Hollerbach, interim CEO and CFO of Rocket Lawyer. “Business owners told us they needed legal information personalized to their specific legal situations, and Rocket Copilot Q&A delivers that, along with access to qualified, human Legal Pros, at an affordable price.”
“As a small business owner, I’m constantly making big decisions with limited time and resources—and when legal questions come up, hiring an attorney isn’t always practical or affordable,” said Dennis Van Dyke, CEO & Co-Founder, RLS Paradise Realty LLC. “Rocket Copilot Q&A gave me fast, reliable answers tailored to the unique legal situations my small business faces, without the high cost of hiring an attorney. The conversational AI experience made it easy to ask questions and get clear, actionable legal information. And, knowing I could connect with a legal professional for more information at any time, gave me peace of mind. It’s a smart, affordable way to make confident decisions that keeps my business moving forward.”
Rocket Copilot Q&A now includes support for these legal situations:
- Hiring: From offer letters to onboarding, business owners can easily create and manage hiring documents to bring the right people on board, fast.
- Contracts and Business Transactions: Draft, sign, store, and understand business agreements with confidence. Whether it's a client contract or a vendor deal, handle it all in one secure place.
- Protect Your Business: From compliance questions to protecting IP, small businesses can get the legal information they need to protect their businesses.
Support for additional legal situations in development.
Initially available in the U.S., Rocket Copilot Q&A will be delivered to all Rocket Lawyer locations.
About Rocket Lawyer
Founded in 2008, Rocket Lawyer is a leading legal technology and services company that has helped millions of small businesses, families, and individuals navigate legal situations at an affordable price. Powered by the Rocket Legal Cloud™ and Rocket Copilot™—our industry leading conversational AI assistant—Rocket Lawyer is the only legal platform that seamlessly blends agentic AI with support from legal professionals. Customers receive legal information through a conversational AI experience and, for added confidence, can get answers, consult live with or even retain qualified legal professionals through Rocket Legal Professional Services, Inc. (RLPS), a Rocket Lawyer subsidiary. With unlimited access to personalized legal documents and e-signatures, answers to legal questions, and significant discounts on business compliance filings, trademark registrations, tax strategy, prep and filing, and more, a Rocket Lawyer subscription lets you focus on what matters most—your business and your life. That’s Legal Made Simple®. Visit www.rocketlawyer.com for a free trial of Rocket Legal™ or Rocket Legal+™ and follow us on Facebook, X and LinkedIn.
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*Source: Researchscape, 2025 SMB Survey, conducted Q1 2025, n=7,000 U.S. adults. Commissioned by Rocket Lawyer.
This article contains general legal information and does not contain legal advice. Rocket Lawyer is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.
