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San Francisco, CA, September 18, 2012 - While solo practitioners and small law firms have the expertise to serve clients well, finding the right clients efficiently is more important than ever, according to a Rocket Lawyer™ survey. Nearly 50 percent of attorneys said their businesses were flat or down last year relative to the year before. And finding new clients isn't easy. The survey also found that 30 percent of small-firm attorneys do not have a website, and could potentially lose up to $68,080 in income from unsuccessful marketing practices.*

Rocket Lawyer has a new alternative for attorneys who believe in making legal services easier and more accessible with the help of technology. The exclusive Rocket Lawyer On Call® program helps connect qualified clients with the right attorneys, and in exchange, these attorneys offer pre-negotiated rates on their services. More people get affordable legal help, and On Call attorneys get the clients they want and need.

Mark Ruiz, a California based On Call attorney, began a solo law firm after having a successful career in real estate. Even with his large network of professional contacts, he quickly learned that finding the right clients took time away from his real work. Since being admitted to the Rocket Lawyer On Call® program, Mr. Ruiz has been able to efficiently attract new clients so he can focus on delivering high quality legal services.

"This is the most effective marketing tool I've used to date. As a solo practitioner, On Call membership helps minimize my anxiety behind client acquisition as there is always a steady stream of potential clients on the site seeking legal services," said Ruiz.

"Rocket Lawyer On Call connects attorneys to clients who are in need of their expertise," added Rocket Lawyer founder Charley Moore. "Everyone benefits from this program."

Attorneys who are admitted into the program receive:

  • Customized intake interviews. Potential clients are interviewed about their cases to make it easier for attorneys to decide which clients are the best fit for their practices.
  • Extensive document library. On Call attorneys have access to thousands of free up-to-date Rocket Lawyer legal documents.
  • Attorney profiles. Prominently displayed on the Rocket Lawyer website, every On Call attorney profile includes a photo, pricing, areas of expertise and a professional bio. Attorneys also have access to social media activity, blog feeds, and more.

To learn more about the Rocket Lawyer On Call program or apply to be an On Call attorney, visit:

Survey Methodology
Rocket Lawyer surveyed attorneys using Survey Monkey from January 5 - February 26, 2012 via email. The survey received 327 responses from attorneys whose practices were composed of 1-20 attorneys.

*Based on an average hourly rate of $295. Source: The 2011 Survey of Law Firm Economics conducted and published by The National Law Journal and ALM Legal Intelligence. Average billable hours via 2012 NALP study, Number of Associate Hours Worked at Largest Firms.

About Rocket Lawyer
At Rocket Lawyer, we've built a network of local attorneys who share our mission to provide affordable and accessible legal services to everyone. Together we've helped over 20 million families and small businesses take care of their legal matters, so they can focus on what really matters TM. We support the legal community by helping On Call attorneys connect with new clients at no cost. In addition to affordable rates with local attorneys, people who use Rocket Lawyer also have access to free legal documents and in-depth help articles. For more information about Rocket Lawyer, please visit and follow Rocket Lawyer on TwitterFacebook and Google+.

This article contains general legal information and does not contain legal advice. Rocket Lawyer is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer.

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