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Dear _________________:
Have you ever heard the phrase "good enough"? In today's competitive marketplace, it's just not acceptable to be good enough. We all need to do whatever is in our power to be the best.
When you say that the _________________ you are using now is "good enough", what does that mean? That it just gets you by? That it's good enough for the way you've been doing business until now?
But will it be good enough for the way you'll be doing business tomorrow? Next month? Next year? _________________, "good enough" just won't do anymore. What you need is _________________. Because _________________ goes far beyond good: It's great! Here is just some of what our product can do for you that your current product can't: _________________
Give yourself that competitive edge with _________________. You'll be glad you did. I'll call you next week to tell you more about the variety of options we offer.
Sincerely,
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