Enforcement of the California Consumer Privacy Act (CCPA) started on July 1, 2020. Following a series of other state laws protecting the privacy rights of California residents, the CCPA covers the use and sale of personal data. Some of the regulations require affected businesses to provide a Privacy Policy, to give notice before collecting personal data, and to offer consumers the right to opt-out of the sale of their information. Here are a few answers to common questions about the new privacy law.
Questions about the CCPA?
Ask a lawyer and get an answer within 1 business day.
Does the CCPA apply to my business?
The CCPA does not apply to every business. It applies to for-profit entities that collect and sell consumer information or disclose personal data for business purposes. For businesses to fall within the scope of the CCPA they must meet one of the following criteria:
- The company makes $25 million or more in gross revenue
- The company possesses the data of more than 50K consumers, households or devices
- The company earns more than half of its annual revenue selling consumers’ personal data
If your company falls under any of the above categories, you might consider amending your Privacy Policy and Website Terms of Use to ensure that your business is following CCPA guidelines. An experienced business lawyer can provide assistance and answer any questions.
What is personal information?
Personal information is defined as information that identifies, relates to, describes, or is capable of being associated with or linked to a particular resident or household.
Are there other details that I should know?
The CCPA has undergone a few changes since it went into effect on January 1, 2020. Some of the important modifications include the following:
- Companies must disclose the categories of personal information collected and the purpose of collection upfront in their privacy policy
- Affected businesses must provide an opt-in for the sale of information regarding minors under 16
- There is no notice requirement if there is no direct collection of personal information
Will the enforcement of the CCPA be postponed?
No, the enforcement of the CCPA started as planned, on July 1. Many companies wondered if the California Attorney General would postpone enforcement of the CCPA in light of COVID-19, but he has remained steadfast in timely enforcement of the law.
If you have questions about how consumer privacy laws might impact your business, ask a lawyer.
