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Rocket Lawyer Helps Families Replace Lost Home Value by adding Transamerica Life Insurance to its Estate Planning Service


SAN FRANCISCO, CA — [Oct. 12, 2012]
— Over 60,000 people create wills every month with Rocket Lawyer, conscientiously seeking to protect their families and businesses from mortality. But with too few estate plans including life insurance, the majority may not leave behind enough assets to cover lost income. Why? According to the Federal Reserve, the median family net worth has fallen almost 40% between 2007 and 2012. Looking for an antidote to this problem, Rocket Lawyer is delighted to be working with Transamerica Life Insurance Company to provide its members with introductory life insurance at no cost to them as part of a complete estate plan. Rocket Lawyer hopes this partnership will make it easier for our customers to consider life insurance as a key way to provide for their loved ones, even in a tough economy.

Charley Moore, Founder and Executive Chairman said: “At Rocket Lawyer, we often talk to people who are looking for ways to protect the ones they love. Maintaining the right insurance is often the only way to replace lost income if something unexpected happens. For heads of families, peace of mind comes from knowing your family is taken care of, even if you can’t be there anymore. That’s why we’re gratified to work with Transamerica, a company that also understands the need for affordable services for working families. Making it easier for our members to get life insurance is just the right thing to do.”

With more than a century of experience in protecting families and businesses, Transamerica has 14.2 million customers who rely on them for steady incomes, fulfilling retirements and peace of mind.* So, even in this time of 7.8 percent unemployment and declining house prices, thanks to Transamerica, Rocket Lawyer members will have the security that often only comes from having life insurance. With the Transamerica starter program, members will receive the first 60 days of simple application term life insurance** coverage at no cost to them.

“We are very pleased to be working with Rocket Lawyer to deliver a more complete protection solution to their customers in a new and more seamless way,” said Scott Fleming, Business Development Strategist for Transamerica’s Affinity Markets group. “Insurance will now be easily accessible as a follow-up to very relevant legal services. For example, life insurance is an integral part of an estate plan or a business buy-sell agreement, and now everything will be accessible through a single touch point, making it simpler for everyone to meet their protection needs.”

A variety of life insurance benefits will be immediately available to Rocket Lawyer customers, and we look forward to expanding to an even broader suite of products in the future.

About the Transamerica Companies
The Transamerica companies offer a wide array of innovative financial services and products with a common purpose: to help individuals, families, and businesses build, protect and preserve their hard-earned assets. With more than a century of experience, we have built a solid reputation on solid management, sound decisions and consumer confidence. For more information, visit www.transamerica.com*.
**PolicyForm Series GC267/D545; Rocket Lawyer assuming cost for first 60 days of coverage as a benefit to its customers.

About Rocket Lawyer™
At Rocket Lawyer, we believe everyone deserves affordable and simple legal services. Since 2008 we've helped over 20 million families and small businesses take care of their legal matters -- so they can focus on what really matters. From free legal documents to discounted rates with outstanding attorneys, we're there to help every step of the way. For more information on Rocket Lawyer, please visit http://www.rocketlawyer.com and follow Rocket Lawyer on Twitter, Facebook and Google+.

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Contact Information:

Sasha Volkov
Marketing Manager
svolkov ( at ) rocketlawyer.com
415.787.4843

Kristin Farrell
for Rocket Lawyer PR
rocketlawyer ( at ) bordersgratehouse.com
415.963.4174 ext. 10