How We Did It

Carole and Kim started Farmyard Darlings as a place to sell custom furniture made from reclaimed barn wood, wagon wheels, wine barrels and more. Their look is elegantly cowgirl and they’re committed to restoring and reclaiming vintage farm items, so each piece can find its next happy home.

What was that first year like?


We were surprised by how quickly our business grew in its first year. It was better and bigger than what we could ever have dreamt. But we did have some growing pains—mostly with accounting as we weren't anticipating so many purchases and interested customers.

What was your main focus when you started?


Getting the business off the ground, getting the accounting and financials in order.

So finances have been the main focus?


Yes, but some of the issues we have that we originally thought of as accounting or financial definitely are legal too. If you get a lease instead of doing month-to-month payments, then your monthly payment amount is settled for the year. But that means getting that lease document in front of your landlord and getting it signed. If your landlord doesn’t send you one, it’s going to be much easier to send him one to sign. You really have to be proactive.

What’s your main focus now in building your business?


Our mindframe right now is rolling up our sleeves and getting deep into financials. We’re in tax mode. In July, we had a free one-hour tax consultation [through our Rocket Lawyer membership], which was really helpful.

Also we’re focused on getting all the documents we need, like vendor agreements, leases and contractor agreements as they all trickle in to how you assess your bottom line. This is not a hobby, it's a business, so you have to have correct practices in place. We know that we really have to constantly look to our entrepreneurial side—and that all these processes need to be in place and done correctly, so that our business is protected.

Do you feel like your legal needs are taken care of?


Well, yes, because we’ve trademarked the company name, we’re a LLC and we’ve hired workers. Although we still have other documents and agreements we need to get in writing, like all of our our vendor agreements and also we’re making sure that we fully own what our contractors produce for us.

Any legal issue you wish you knew more about before you did it?


Yes, early on we did a sizzle reel [promo video], but because it was early days we did it on a handshake. Now it turns out we can’t use it in all the ways we would want to.

When did you think your business might need legal help?


We knew it when we hit those growth spurts in the first year, but we’re not always sure of everything we need to know. That’s why talking to an On Call attorney is such valuable time. It’s when we can ask, “what should a new business owner in the retail industry know?”

How was it trying to find an attorney?


We spoke with several attorneys, but their fees were astronomical for a small business. We knew that we needed legal documents and that we were going to need legal advice here and there. But had no idea how to make it work.

Why choose Rocket Lawyer?


One of the attorneys we talked to recommended Rocket Lawyer. Having a reference from a big attorney like that was really important to us. It made us feel like we could trust Rocket Lawyer right away. He recommended we use them because Rocket Lawyer would grow with our business.

What would you say is the biggest benefit of using Rocket Lawyer?


The biggest benefit is peace of mind—it's priceless to us as a small business owner.

Anything else you’ve found helpful in building your business?


Yes, we’re now using Square, the payment app. With it, you never miss a sale!

 
 
We spoke with several attorneys, but their fees were astronomical for a small business. We knew that we needed legal documents and that we were going to need legal advice here and there. But had no idea how to make it work.