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Free Reassure Staff after Losing Sale - Compliment Efforts

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Dear _________________:

 

Losing the _________________ bid is a disappointment to us all. However, I want to make sure that we maintain our perspective. And, I especially want to commend all the members of the sales team on the effort you put forth.

 

The truth is, you did everything right.

 

When _________________, there's not a lot that a company of our size and resources can do.

 

Remember that the only failure is the failure to try, and all of you tried your hardest. While this particular situation didn't go our way, I am fully confident in our ability to win the next one.

 

Let's keep up the good work.

 

Sincerely,

 

 

 

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