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Free Reassure Staff after Losing Sale

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Dear _________________:

 

It's true that we lost the _________________ bid. You win some, and you lose some. We lost this one.

 

It's disappointing, but it's not the end of the world.

 

I think all of us can feel good about the fact that we put our full effort into trying to make this sale. Next time, let's win.

 

Sincerely,

 

 

 

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