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Free Overcome Proposal Objections - Price

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_________________, _________________ _________________

 

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_________________, _________________ _________________

 

Dear _________________:

 

Did you ever hear the phrase "Cheap is dear?" My mother used to say it to me, and it took me many years to understand what it meant: It meant that saving money buying low-quality goods costs more in the long run than buying real quality from the start.

 

Here at _________________, we sell real quality. Authentic _________________, workmanship, and good old fashioned personalized service.

 

True -- getting this level of quality costs a few pennies more -- but you can be sure that when you buy from us, you won't have to replace it. We unconditionally warranty all our goods for _________________.

 

_________________, we know that you understand the basic wisdom of another old adage: You get what you pay for. And when you pay for _________________, what you get is the best.

 

I'll give you a call in the next few days to talk with you about how we might bring this high quality _________________ into your _________________.

 

Sincerely,

 

 

 

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