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Free Overcome Bad Experience Objection - New Sales Rep

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Dear _________________:

 

Please permit me to introduce myself: I am the new _________________ for _________________. Before you throw this letter away, please give me a chance to say two things:

 

1. I know you had a bad experience with _________________ in the past.

 

2. I am here to make it better.

 

We are sorry about the incident that occurred when you ordered _________________ _________________. We value your business, and we want you back.

 

I'm writing to ask, what can we do to entice you back? What can I do to transform you into a satisfied customer of _________________? If you would permit it, I would welcome the opportunity to visit your office to learn more about your company and your needs. Perhaps we can attempt to serve those needs again.

 

I will call you next week to ask if you would be willing to meet with me. I hope that you will.

 

Sincerely,

 

 

 

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