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How to do Lawyer Marketing Online

To make your solo law practice or small law firm a success, you should do lawyer marketing online. Not sure how to do lawyer marketing online?  Here are some steps to creating your online lawyer marketing campaign.
  • Create a lawyer website for yourself, and use Search Engine Optimization (SEO).  Ask yourself: what do your ideal clients search for when they need legal services?  Make SEO a big part of your lawyer marketing strategy. Even if you think that you have already peppered your site with keywords related to your area of practice, look again and make sure you're using words that your clients use, not words that lawyers use.  For example, refer to specific problems you can solve rather than the area of law in which you specialize. 
  • Try going for niche markets on your lawyer website.  It might be impossible to get a top search engine rank for the phrase "personal injury lawyer" but what about "personal injury lawyer in Atlanta?"  Adding the state, city, or neighborhood to your SEO strategy makes for good lawyer marketing online.  There will be fewer people searching for something so specific, but you'll be better suited to convert those people into paying clients once they land on your site.
  • Get into public relations.  One of the best ways to start lawyer website marketing is by writing timely press releases related to current events and posting them to an online press release service.  Watch the news and keep an eye out for celebrity gossip or hot topics that relate to you legal area of expertise.  For example, if you're a family lawyer, and there is a celebrity going through a custody battle, discuss the issue in a press release and tout yourself as an expert on custody issues.   If you have a lawyer website, link to it in the press release.  Relevant links to your lawyer website will help it move up in search engine results, so more people will go to your lawyer website. 
  • Get yourself listed on other sites.  You can list your services online for free on sites where clients are looking for legal services.  For example, Rocket Lawyer offers a free legal profile to lawyers.  When you create your profile, your listing will appear when potential clients search the find a lawyer page.  This is an easy, quick and free way to do lawyer marketing online.
  • Use more legal tools online.  Integrate your lawyer marketing with the way you run your law practice.  If your clients are already using the internet to find your legal services, why not offer to work with them directly online?  Rocket Lawyer's On Call program can connect with you new clients and give you the tools to work with them in the cloud. Click the link below to find out more. It's free. 
 

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Laws on this topic may vary from state to state. This content is not meant to provide you with complete information and it is not intended to be legal or tax advice. It is recommended that you consult with your own attorney, accountant or other advisor regarding your specific situation.